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Get Prepared: CCPA for eCommerce Marketers

Optimizely

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

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How to sell online in 2023: The definitive guide

Omnisend

Everything is measurable Data is easier to measure when you sell online. You can easily track your performance through various marketing channels. There are innumerable tools to track customer data, their location, demographics, etc. Promote online This involves building an ecommerce marketing strategy.

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How to sell online in 2023: The definitive guide

Omnisend

Everything is measurable Data is easier to measure when you sell online. You can easily track your performance through various marketing channels. There are innumerable tools to track customer data, their location, demographics, etc. Promote online This involves building an ecommerce marketing strategy.

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The Perfect Gift is in the Data

Optimizely

With an activated Customer Data Platform, like Zaius, brands have the ability to capture all the historical browsing and abandonment behavior of their shoppers and act on these behaviors with true 1:1 personalization. What if retailers were able to help these shoppers pick up their gift searches where they left off?

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The definitive guide to dynamic emails for 2023

Omnisend

If you’re wondering why you need to put in the extra work to gather customer data when you can send common promotional emails, let’s look over the benefits of dynamic emails to put things into perspective: 1. The way you segment your customer data can make or break the success of your dynamic emails.

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10 Best eCommerce Marketing Automation Systems Compared

Inflow Insights

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Inflow’s eCommerce Marketing Automation Software Comparison.