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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Commerce Media Another term often used interchangeably with “retail media” is “commerce media.”

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. There’s definitely room for marketers to improve their efforts,” Chris says.

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Shopify vs Shopify Plus: Making the Right Choice for Your Business

Ecommerce Platforms

If you need more people to be able to access your ecommerce platform, Shopify Plus is definitely the way to go. On top of all that, Shopify Plus customers also get access to beta programs early, so they can test out new features before they’re available to most other Shopify users. It also syncs customer data automatically.

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How to Improve Your Customer Experience with AI Catalog Management

Algopix

Retailers must aim to make switching among these sales channels easy. That’s why many businesses are incorporating both online and in-store activities as part of their customer profiles. AI advancements in retail catalog optimization are here to help by eliminating human error and improving the usability of customer data.

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Magento 2 Migration: The Most Definitive Guide On the Web (Updated for 2020)

Onilab User Guides

Having successfully finished more than 40 major migration projects, we have compiled the most definitive Magento 2 migration guide on the Web. M1 gets less attention every year which means fewer bug fixes, worse security, more liability for you as a business that handles customer data. Data Migration. Milestone 4.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go. with a high definition display. What is Shopify POS Go? The screen itself is 5.5”

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Is Shopify Legit? Learn if Shopify is Safe for Selling and Buying

Ecommerce Platforms

We'd argue that it's annoying, and somewhat forceful, to push all Shopify users to one payment gateway, but it's part of their business plan to get more customers using their own processing tools. Transactional data theft: This occurs when a bot or person intercepts data passed between the merchant and the customer.