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Brand Loyalty or Bust: E-Commerce Edition

lateshipment

My perception of building an e-commerce brand looks fun. All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how you can further attract customers, sell not just products but something that brings out your own identity, etc.

eCommerce 130
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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

Retailers’ attitudes about ecommerce have undergone a series of rapid evolutions over the last two years. Then, once basic digital offerings were in place, merchants began to consider how to make these ecommerce advancements permanent in preparation for the “New Normal.”. Why is Ecommerce Profitability So Elusive?

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COVID Changed The Game For E-Commerce – And ‘Microservices’ Are Every Brand’s Secret Weapon

Retail TouchPoints

But in reality, in the wake of COVID and the resulting shift to e-Commerce as the order of the day, retailers and brands outside of the Big Box set are scoring big wins with customers, and proving without a shadow of a doubt that they can thrive while remaining independent of giant e-Commerce marketplaces. .

eCommerce 206
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An Introduction to Yelp Ads for Local and e-Commerce Businesses

Kissmetrics

There’s no doubt that Yelp’s higher-than-average cost per click (CPC) and cost per mille (CPM) have garnered some negative press. How to Optimize Yelp Ads for Your Local e-Commerce Business. As a local e-commerce business, you, too, can benefit from Yelp’s various features. Guaranteed.

eCommerce 331
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The Essential Guide to Shopify ERP Integration [2024]

Groove

Some say that it’s the secret to becoming a successful eCommerce brand. This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store. Customer Experience: Shopify ERP integration integrates customer data, which gives your customers a seamless shopping experience.

Shopify 393
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Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric

Retail TouchPoints

The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led to a dramatic shift in the role that ecommerce plays in the overall shopping experience. That, combined with more stringent data privacy regulations, has made data collection and enrichment a top investment priority for 2022.

eCommerce 282
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Will E-Commerce Benefit from Machine Learning or Face a New Threat?

Kissmetrics

The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? In the e-commerce space, machine learning is being used to slowly learn what customers prefer and how they want to see information to get them to make a purchase.

eCommerce 198