For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Retail TouchPoints
MARCH 9, 2023
Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily. For an online customer, 43 seconds at any step in the process is actually an eternity.” And layered behind all this content is another big investment the retailer recently made — a new customer data platform. “ said Hawkins.
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