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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

According to a CDP Institute member survey , 63% of marketers can’t assemble unified customer data. Even more, Gartner research reveals that 58% of marketers say integrating customer data is a major obstacle in their multi-channel strategy. And he’s not alone.

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5 Ways To Boost Your Retail Business Productivity Through AI

RetailMinded

Personalizing The Customer Journey With AI Insights Today’s shoppers seek personalized experiences , and AI provides the tools to deliver them. AI dives deep into customer data, crafting individual profiles that fuel personalized marketing and tailored product recommendations.

Retail 98
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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.

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Why Bricks and Mortar Businesses Should Invest In Technology

365 Retail

Technology has the ability to not only enhance the customer’s experience but the businesses can also benefit from a boost in brand loyalty, improved marketing strategies, and the ability to streamline the business to make it more agile and cost-effective. Just What Can Technology Do For Business?

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers. Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re Currently, only 35%.

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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

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How to Take Your Brand Direct to Consumer

BigCommerce

If your brand wants to win the direct to consumer game, you can’t just efficiently fill orders, you need to expertly fulfill the modern expectations of customers who place those orders. Possibly, but price is a really dangerous game to play, as you might upset your historical business if you start pricing more cheaply.

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