article thumbnail

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Still, in a world where the amount of information that exists is endless, it can be difficult to know where to begin. Reward Your Most Loyal Customers. Invest in Technology Solutions.

article thumbnail

How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

article thumbnail

Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

Additionally, we’re adding personalization across the membership journey, including in-store at POS where later this year we’ll include prompts to provide both sales associates and customers with relevant contextual information about their membership, like their savings, rewards, protection plans and offers.

POS 272
article thumbnail

The essential metrics your retail POS software can track

iVend

Using your point of sale system to track performance, across every element of the retail operation, has never been more important. The need for speed The most insightful information in the world loses its value if it comes too late to take action. This can inform product selection, supplier selection and returns processes.

POS 81
article thumbnail

How to Design Your Retail Space With Security in Mind

Retail TouchPoints

Advancements in security technology have helped retail businesses across the world better protect their physical property, valuable products, data and information, and their employees. You should also use cameras to see what’s occurring at the point of sale with a clear view of the cash register or tablet, the cashier and the customer.

article thumbnail

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But what if you could eliminate the gap between data and marketing execution? Own your customer data.

B2C 210