Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight
Retail TouchPoints
OCTOBER 18, 2023
Some fashion brands, including Zara, J.Crew and Uniqlo , have begun charging for returns in order to claw back lost revenue and dissuade certain behaviors. By using advanced algorithms, retailers can identify anomalies that might indicate returns fraud. Analysis of the reason for returning can also flag suspicious, repetitive behavior.
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