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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

The debate of whether to use Shopify POS Lite vs Pro is a common one for companies planning on taking their Shopify website sales offline. With Shopify, you can build a comprehensive online shopping experience, complete with a custom checkout, a host of professional templates, and a range of payment options. What is Shopify POS?

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

Is your physical space incorporating digital signage and wireless POS systems? Ultimately, asking lots of questions and thinking holistically about the customer journey will ensure that both physical and digital get equal amounts of attention and live up to their full potential.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Gauge customer and purchase trends. Social MediaSocial media has become a reliable source of data.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. One such area where on-demand data can help retailers is inventory. And refined, accurate customer data will help the industry further adapt to a model that is more heavily reliant on an online experience.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. These are all qualities of ecommerce, so why not connect the online shopping experience with the POS? Are you Listening?

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. It’s really a holistic approach,” she said.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features. Social influence continues to show opportunities as U.S.