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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

Numerous studies have shown that customers still want to talk to your employees, they still want to explore your physical space and engage at a level that can’t be done solely through technology. How should brands be using technology to improve customer service while also elevating human connection?

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future.

Payments 259
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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. One such area where on-demand data can help retailers is inventory. A recent study found that only 22% of D2Cs surveyed experienced a sales decline. Tom Treanor is the Chief Marketing Officer for Treasure Data.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

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How Can Liquor Stores Build Customer Loyalty?

Korona

According to a recent Chase Design study, up to 90% of consumers prefer to buy their liquor in-store. This suggests that people are more likely to be repeat customers of a physical location rather than just shop around for the cheapest option online. Building customer loyalty with in-store promotions. Table of contents.

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How Can Liquor Stores Build Customer Loyalty?

Korona

According to a recent Chase Design study, up to 90% of consumers prefer to buy their liquor in-store. This suggests that people are more likely to be repeat customers of a physical location rather than just shop around for the cheapest option online. Building customer loyalty with in-store promotions. Table of contents.