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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Fortunately for most brands, increased costs associated with building audiences in new channels may result in the kind of long-term customers and revenue that they need to survive whatever comes next.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

According to Clarus Commerce data , during the holidays shoppers cared most about product discounts, special expedited shipping, better return policies and free samples with purchase. Your loyalty program benefits should constantly evolve alongside customers’ needs and desires.

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The Challenges of Operating eCommerce Subscription Businesses

ESW

Subscription programs can strengthen customer loyalty, reduce inventory risk, increase the lifetime value of each customer and boost ROI. The growth of subscription box services has been exponential over the past four years. It’s simple enough to manage 50 subscription orders each month, but what about 50,000?

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Have you enrolled customers who just made a purchase in your brand’s loyalty program? Maybe, you send them surveys to find out what they’re really thinking? Those are some of the ways you can enhance your business’ relationship with a customer who just bought something from you. Run a post-purchase survey.

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eCommerce Landscape 2022 ?

GetElastic

We’ve put together sixteen quadrants of top eCommerce vendors in these categories: eCommerce platforms, Search, Payment, Loyalty/Rewards, CMS, CRM, PIM, Conversational Commerce/Chatbots, ERP, Email Marketing, Social Media, System Integrators, Tax, Analytics, & OMS.?? ?. Subscription models. Multichannel customer support.

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What does 2022 hold for the retail industry? Hear from the experts…

365 Retail

Consumers are increasingly online and on social media, which is leading to a boom in social commerce. Brands and retailers are already prioritizing social commerce now and are only set to increase their social commerce efforts over the next few years. consumer survey?we cashier-less?shops.? shops.? ?.

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10 Onsite Marketing Examples In Ecommerce (for 2024)

Smile.io

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. Onsite notifications Onsite notifications are a social media-inspired website feed equipped with visitor targeting and marketing features. Black Jonathan Roque 3.

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