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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices.

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How Boisson Benefits From — and Fuels — Non-Alcoholic Beverage Category Growth

Retail TouchPoints

The non-alcoholic beverage (NA) market is projected to reach $176.7 Big name alcoholic beverage players such as Anheuser-Busch and Diageo will be fighting to get a piece of this pie by bringing new products to market, especially with U.S. billion in 2024. billion in revenue by 2028. You can kind of think of us as the Sephora of NA.”

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

If you are in a market category that has active searches, pay to get seen and fight for conversions. Satisfied customers and quality products are characteristics of the company that can be in the top paid positions in a category week after week, year after year. Never forget to email customers. Create a community.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

None of this is intimidates Derek Detenber though — he’s coming up on the one -year anniversary of his appointment as Chief Marketing and Merchandising Officer at Batteries Plus, and he sees only opportunity on the horizon. As such, much of the company’s marketing is low-funnel. “We’ve

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

To design a quick and easy experience, Fisch recommended that retailers include “new back-to-school products such as masks, gloves, plastic cutlery and paper goods together with more traditional back-to-school products, decreasing the amount of time shoppers need to spend in-store.”.

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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

Retailers such as Best Buy and Apple were two of the first to implement the model at scale, showing the value for businesses outside of luxury and specialty retail. It supports the consultative experience that’s a definer for how consumers want to be treated.”

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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

Graf Lantz is building out its affiliate marketing strategy to support its community growth, according to Gopinath, with media and brand ambassadors playing a more central role. To boost wholesale and DTC acquisition, the brand also has been ramping up paid marketing investments — specifically social media and search.