5 Ways Retailers Can Tackle Wavering Customer Loyalty
Retail TouchPoints
AUGUST 15, 2022
But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022. This is likely because free shipping is no longer a competitive differentiator, but rather, an omnichannel standard.
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