Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

The post Conversion 101: How to Create an SEM Legend Exercise appeared first on Bryan & Jeffrey Eisenberg. Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will tell you he makes his living off of word of mouth.

Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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Nineteen In ’19: New Year’s Resolutions For The Data-Driven Marketer

Forrester eCommerce

Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life gets into the way and I just fail at tracking progress. But this year is different (I swear). I created […

TIBER-EU Framework Offers An Opportunity To Improve FinServ Cyber Resilience

Forrester eCommerce

In short, there is a new voluntary framework for threat intelligence-led red-teaming exercises that has been published by the European Central Bank (the Central Bank for eurozone economies). The European Central Bank yesterday launched its TIBER-EU (Threat Intelligence-Based Ethical Red Teaming for the European Union) framework for financial institutions regulated within the EU.

Zero Trust Technology Works, Excuses Don’t

Forrester eCommerce

I have done a few exercises on implementing Zero Trust and ZTX in enterprises. The impetus for the strategy days was that those organizations had leaders that are Forrester clients and had read, or at least breezed through, the research that has been published on the topic of Zero Trust, and they are bought in […]. security & risk cybersecurity digital strategy digital transformation S&R pros Security & Risk

Stick With It

Traffic and Sales

I’ve been taking these consultation calls with store owners and going through this exact exercise. Podcast listener and subscriber, Coby, told me he grew his store to $10K/month in sales under a year.

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For Better Research, Create An Authentic In-Store Experience

Retail TouchPoints

That being said, performing a shopper exercise or wearing eye-tracking glasses can feel unnatural.

Making It Real: Disruptive Technology To Elevate the Customer Experience

Retail TouchPoints

Exercising the organizational discipline to change course and learn from testing can reduce execution waste.

NORAD Tracks Santa’s Journey Around the World


Colonel Shoup was inspired to use the event as a public relations exercise for NORAD , publicizing the cutting-edge abilities of the organization. Photo: Wikipedia.

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Instagrammable Moments: 5 Reasons Why Your Stores Need Them This Holiday Season

Retail TouchPoints

It can evolve to your budget and priorities In a creative realm like store and experience design, it’s always a smart exercise to think big.

A ‘Wellness Plan’ For SMB Retailers

Retail TouchPoints

79% want brands to show personal understanding & care [vi] Exercise SMBs should be enabled to engage their customers and conduct transactions throughout the store.

Heads you win

Steve Dennis

This is mostly an exercise in naming “the what” of our gratitude, and recognizes little of “the why” or “the how.” As we celebrate Thanksgiving in the United States, many of us will engage in some practice, formal or otherwise, to name that for which we are grateful. Our health, our families, a roof over our head, the delicious food we are about to eat, and so on. You know the drill.

Sales Kickoff 2019: EVOLVE


Through interactive exercises and eye-opening deliverables, teams discussed how important it is for our clients (and all online brands and retailers), to understand and strategize around this changing landscape.

The FastSpring Team Meets Up for 2nd Annual Fall Summit


Getting the opportunity to come together and participate in wonderful team building exercises really helps to remind us that we are all working toward the same goal. After a fun day exercising our creative muscles, the FastSpring team took over the beach for some team building activities with the Santa Barbara Adventure Company. At FastSpring, we take our company mission, vision, and values seriously.

How to go from a local seller to an International Brand and Beyond


A parallel exercise would be listing down of your weaknesses. Every town has several small businesses with strong goodwill and a loyal clientele. If you think your local business falls into this category – then congrats. There must be something that you are doing right.

The Empowered Marketer: Catering to the High Fashion Buyer


I have to engage in thought exercises to conceptualize who I’m talking to and deliver a product or experience that’s valuable to them. High fashion is a highly competitive space.

3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

Just from doing that exercise, you now have two content templates that you can use: 1) for creating “X tips” articles and 2) a case study article. Have you ever clicked on a Facebook ad and dropped on an unfamiliar site with an unknown brand?

How Can Retailers Get The Most Out Of Holiday Hiring?

Retail TouchPoints

The RTP team shares ideas and suggestions for retailers to get the most out of seasonal employees, and identifies areas where retailers should exercise caution with these hires.

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Make Customer Service Your Most Valuable Asset This Holiday Season


The goal of this exercise is to maintain or even improve the speed and accuracy in which you reply to customer inquiries. This exercise can be combined with the one above to help streamline your entire customer service strategy.

Dependency Upgrades: why commerce software engineers need a policy and process  


   As an optional exercise – use the new features. For most commerce software engineers, dependency management includes upgrades and best practice suggests upgrading dependencies proactively.

Who Pinned It Best? 3 Steps For Retailers To Win At Pinterest Marketing

Retail TouchPoints

With so many posts about exercise routines, top recipes and house cleaning tips, how can an independent retail store or small chain utilize this channel to drive interest, provide helpful resources and ultimately promote merchandise?

Why I Love Self-Service (And Could Learn To Love Chatbots)

Retail TouchPoints

Suffice it to say that she gets much more attitude than useful information, with the exchange ending like this: I had to exercise patience, the Zen of not gnawing his ear off for being such an ass.

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Retailers Can Boost Revenue With Customized Financing Plans

Retail TouchPoints

By Mike Rittler, TD Bank From appliances to home exercise equipment, many Americans don’t have the cash on hand to pay for big-ticket items. For others, it simply makes sense to take advantage of no- or low-interest offers.

Are mass store closings the start of an inevitable downward spiral?

Steve Dennis

Second, any such analysis is merely a rote arithmetic exercise that erroneously assumes that massive store closings don’t have any adverse impact on e-commerce, nor make a brand less relevant and competitive in consumers’ minds nor serve to de-leverage fixed costs. At the recent inaugural ShopTalk Europe event in Copenhagen, Hudson’s Bay Company CEO Gerald Storch posited that retailers risk hastening their demise by taking an axe to their store counts.

Marketers Need To Think Like Technologists


Value is seen in platforms that exercise transparency from performance of campaign, to granular impression level data.

Why You Shouldn’t Split Test During an eCommerce Redesign

Inflow Insights

Comparing the performance of the old and new site isn’t as useful as other exercises during the redesign process you can run.

Gee, I thought you were in the mattress business?

Steve Dennis

Given the accelerating pace of change and the investment community’s tendency to value growth over profit, it’s not easy to be certain which disruptive model will take hold and which will be exercises in setting a big pile of cash on fire.

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy


Linklaw notes that one of the best ways eCommerce shops dealing with cross-border transactions can respond to the GDPR is by taking on data flow mapping exercises. International eCommerce has grown dramatically in recent years, and the trend is likely to continue.

5 Digital Marketing Tips You Need to Try for a Successful SaaS Launch


Don’t be afraid to put on your detective cap and do a little undercover work, the information you gather from the exercise is very valuable for your business! This exercise can provide your business with new strategies and tactics for driving more leads. Thanks to the pervasive presence of the internet, digital marketing has become an increasingly popular tactic in the go-to-market strategy for many SaaS businesses.

Privacy Lockdown: California Consumer Privacy Act of 2018


The right of Californians to equal service and price, even if they exercise their privacy rights. Since the implementation of the EU’s General Data Protection Regulation (GDPR) , data protection and privacy have been at the epicenter of ecommerce discussions for some time.

The Psychology Behind Customer Loyalty


Not only did the game do a brilliant job of conjuring a scenario that many exercise aficionados face (who likes to workout in freezing temperatures?), Passionate fan bases are common among sports teams, rock bands, even baby hippos.

Celebrate Entrepreneurial Independence Day with a Free Read!

Bryan Eisenberg

This book is the diet and exercise of marketing and communication and persuasion. We all know the freedom that comes from being an entrepreneur.

How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth


Rather than sacrifice the Natori aesthetic, our work with Albert is more of an exercise in working with content differently to meet the demand of performance campaigns. This is an exciting time to be building an ecommerce brand.

How to Make an Ecommerce Business Plan for Your Startup

eCommerce CEO

Going through the exercise of writing a business plan will cement your own understanding of your business and your market. So you’ve decided that you want to quit your day job and start your very own ecommerce empire. That’s great!

How to Get Incredible (and Free) PR for your Ecommerce Store


The real purpose of going through this exercise is to really get at the heart of what it is that makes your business and products different, and why people should care. The more time you can allocate to this exercise, the better.