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Nordstrom to Open Tonal Exercise Demo Spaces Inside 40 Stores

Retail TouchPoints

Nordstrom will open 40 Tonal store-within-a-store locations in 20 states, including 12 where the exercise equipment retailer doesn’t have a physical location. The 50-square-foot spaces will be located in Women’s Active departments, where shoppers can try out a Tonal exercise machine with a full demo. “It’s

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Reports: Peloton, Lululemon Duke it Out Over Exercise Apparel

Retail TouchPoints

Apparel brand Lululemon has filed a patent lawsuit against Peloton in an escalating legal battle over the exercise bike brand’s new eponymous line of fitness apparel, multiple sources report. Lululemon’s lawsuit, filed in a California district court Nov.

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Exercise Executive Empathy To Get Stakeholders Excited About CX

Forrester eCommerce

How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.

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Exercising Personalization with Dynamic Yield

Dynamic Yield

Exercising Personalization for Real Results with Decathlon Currently available on demand About the Talk: This year’s CX1 WORLD once again brought together the leading CX champions to share their expertise in customer experience and customer loyalty to the virtual stage.

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Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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Find Your “Value For Customer” Sweet Spot With Our New Exercise

Forrester eCommerce

Value for customer is a customer’s perception of what they get versus what they give up when doing business with a firm. Four dimensions make up the overall value a customer perceives: 1) functional, 2) experiential, 3) symbolic, and 4) economic. But which combination is the right one? Find Your Organization’s Value Sweet Spot!

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Infections Are Surging In The US, China, And Brazil — Exercise Caution In Your Return-To-Work Plan

Forrester eCommerce

Infections are in the rise in more than 20 US states, and at least a dozen have experienced new record rates of infections. And the US isn’t alone; China and Brazil are experiencing a rise, too. Officials say the chance of a second wave is high. Over the last few months, we’ve been providing advice […].