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Nordstrom to Open Tonal Exercise Demo Spaces Inside 40 Stores

Retail TouchPoints

Nordstrom will open 40 Tonal store-within-a-store locations in 20 states, including 12 where the exercise equipment retailer doesn’t have a physical location. The 50-square-foot spaces will be located in Women’s Active departments, where shoppers can try out a Tonal exercise machine with a full demo. “It’s

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Reports: Peloton, Lululemon Duke it Out Over Exercise Apparel

Retail TouchPoints

Apparel brand Lululemon has filed a patent lawsuit against Peloton in an escalating legal battle over the exercise bike brand’s new eponymous line of fitness apparel, multiple sources report. Lululemon’s lawsuit, filed in a California district court Nov.

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Exercise Executive Empathy To Get Stakeholders Excited About CX

Forrester eCommerce

How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.

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Exercising Personalization with Dynamic Yield

Dynamic Yield

Exercising Personalization for Real Results with Decathlon Currently available on demand About the Talk: This year’s CX1 WORLD once again brought together the leading CX champions to share their expertise in customer experience and customer loyalty to the virtual stage.

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Find Your “Value For Customer” Sweet Spot With Our New Exercise

Forrester eCommerce

Value for customer is a customer’s perception of what they get versus what they give up when doing business with a firm. Four dimensions make up the overall value a customer perceives: 1) functional, 2) experiential, 3) symbolic, and 4) economic. But which combination is the right one? Find Your Organization’s Value Sweet Spot!

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Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

The post Conversion 101: How to Create an SEM Legend Exercise appeared first on Bryan & Jeffrey Eisenberg. We will also share some of the screen shots of competitors so we can evaluate how well they did at helping the customers through the experience and building confidence.

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