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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business.

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How to Boost Ecommerce Revenue With Customer Loyalty Programs

Ecommerce Platforms

Sure, you'll find customers who keep coming back, but nothing like you would get with your own VIP or loyalty program. The key to the whole loyalty game is recurring income. You lock in your faithful customers for those monthly payments, then hope that they order additional items along the way.

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Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

ESW

His company has been accepting Bitcoin as a payment method for a half decade. For many companies, Bitcoin simply represents a system that facilitates the movement of money with comparatively low transaction costs. Mark Brinkerhoff at CyberMiles notes that payment processor BitPay takes just 1 percent per crypto transactions.

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Understanding eCommerce Business Models: A Guide

Wiser

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. For example, Amazon and eBay.

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Implementing a Digital Trust and Safety Strategy

Retail TouchPoints

From signup to login to account changes and reviews, retailers face waves of opportunities to create a digital relationship with a customer. When merchants stop obsessing over the perpetual cat-and-mouse game with bad actors and instead start looking for trust, they open up a whole new world of potential value. Where to Begin.

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Shopping Cart Abandonment: 7 Tips to Capture Revenue

Groove

These interactions contribute to the overall checkout experience and are opportunities to make the process easier for your users. Finally, consider adding a progress bar to your checkout if it involves phases to help users understand exactly where they are in the process. This will help drive customer loyalty and customer acquisition.

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Why Brands Should Consumerise B2B Experiences

ESW

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. This is likely due to the complexity of the B2B buying process in general compared to the consumer experience.

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