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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business.

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Buy Now, Pay Later: Risks and Rewards

Retail TouchPoints

Also known as a point-of-sale loan, BNPL splits a purchase into multiple equal payments, with the first payment usually due at checkout and subsequent payments billed to a credit or debit card. And there are a lot of consumers that use it: 56% of Americans have used a BNPL service, up almost 50% in just one year.

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Ecommerce IT Support: 7 Key Services Every Online Retailer Needs

365 Retail

Besides providing worry-free operations, ecommerce support services are paramount to forming great customer service—a crucial aspect that could make or break your digital venture. This brings us to an important question: As an online merchant, what key services do you need to stay ahead of the game?

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How to Boost Ecommerce Revenue With Customer Loyalty Programs

Ecommerce Platforms

Sure, you'll find customers who keep coming back, but nothing like you would get with your own VIP or loyalty program. The key to the whole loyalty game is recurring income. You lock in your faithful customers for those monthly payments, then hope that they order additional items along the way.

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Understanding eCommerce Business Models: A Guide

Wiser

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Cons: Intense competition, high customer acquisition costs, need for continuous innovation.

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Implementing a Digital Trust and Safety Strategy

Retail TouchPoints

From signup to login to account changes and reviews, retailers face waves of opportunities to create a digital relationship with a customer. When merchants stop obsessing over the perpetual cat-and-mouse game with bad actors and instead start looking for trust, they open up a whole new world of potential value.

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Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

ESW

His company has been accepting Bitcoin as a payment method for a half decade. For many companies, Bitcoin simply represents a system that facilitates the movement of money with comparatively low transaction costs. Mark Brinkerhoff at CyberMiles notes that payment processor BitPay takes just 1 percent per crypto transactions.