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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. Analyzing data to determine optimal communications and offers (75%); Maintaining a database of comprehensive, real-time information on customers (71%); and Incorporating both structured and unstructured data (68%). .

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 263
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How Data Collaboration Gives CPGs a 360-Degree Customer View

Retail TouchPoints

They want to deeply transform engagement and have more personalized relationships, gain the ability to measure at each point of contact, improve the efficiency and effectiveness of their campaigns and create long-term customer loyalty. Truly successful data collaboration, however, is omnichannel. Invest in Privacy Technology.

Customer 244
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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 279
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A Guide to Global Customer Service Excellence

ESW

Disregarding the importance of cultural nuance can lead to bad shopper experiences and lost customers. Challenge 2: Providing Omnichannel Customer Service Omnichannel customer service is the integration of various customer touchpoints into a unified communication system.

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Customer data: Which retailers are leading the way?

365 Retail

Third-party cookies are being phased out by major browsers and privacy regulations are in full force. On top of that, customers are demanding greater privacy and control of their data. The actionable insights Amperity provides are especially valuable as Rhone prepares for a post-cookie and privacy-first future.