How Technology and Science Create Unforgettable, Immersive In-Store Experiences
Retail TouchPoints
MAY 1, 2024
Emotional connection: One study found that 70% of emotionally engaged consumers spend up to two times or more on brands they are loyal to, compared to less than half (49%) of consumers with low emotional engagement. Ensuring ease of payment via contactless self-checkout or frictionless apps removes barriers to purchase.
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