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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

Cyberattacks and network outages can disrupt operations and erode customer loyalty. This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations.

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Shopify Plus and POS are great options for omnichannel commerce. 

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How Edge Computing Enables the Retail Store of the Future

Retail TouchPoints

A survey from this year’s World Retail Congress suggests that the uncertain times aren’t over for the industry. The survey also found that less than 13% of retail organizations are investing in technology to tackle these challenges, instead remaining focused on short-term fixes like increasing prices and running marketing campaigns.

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Is It Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan

Retail TouchPoints

A new POS system will create a centralized view of inventory for customers and associates, and improved WiFi — coupled with associate mobile POS devices — will help enrich customer service in stores. We’re trying to attract more customers who look like our current customers.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

As the name implies, experiential retail initiatives aim to turn a transaction into an experience for the customer. The goal is to improve engagement, customer loyalty and the bottom line. Why is experiential retail having a moment?

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How CX Data collected at the POS can help improve your business.

Teamwork Retail

In order to garner customer loyalty, maximize repeat purchases and avoid negative consumer perception, brands have to differentiate themselves. . One of the significant historical challenges has been the cost of measuring customer experience. CX is the bread and butter of the brick-and-mortar retail industry.