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9 Must-See Sessions at eTail East 2017

Optimizely

On the first day of eTail East, the sessions are split into three summits: Search Display & Online Media Summit, Email Marketing & Customer Retention Summit, and the Next Gen eCommerce Summit. Tapping Into The Omni-Channel Nature of Today’s Consumer. August 15: eCommerce and Omni-Channel Growth Tactics.

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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. It’s definitely about time the vast majority of retailers were focused on the customer, with data as a backup.

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How to Choose The Right Local SEO Agency

Kissmetrics

Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. . Then we see data showing that local searches are growing 50 percent faster than mobile search.

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7 Growth Strategies for Ecommerce Marketers of All Expertises

Smile.io

Use this as an opportunity to turn that customer into a repeat buyer. Reebok Post Purchase Email Email is an effective channel for earning repeat business. By offering a generous discount after a purchase, this entices the customer to return again to redeem their code. Optimize your mobile view.

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The Case for Extreme Personalization

GetElastic

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using. Year after year.

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8 Holiday A/B Tests to Boost Your Ecommerce Growth This Holiday Shopping Season

ROI Revolution

Understanding how customers behave during the holidays can help you as you improve your ongoing customer retention strategy. Mobile still holds strong. While mobile spending increased drastically due to COVID-19, mobile sales growth has evened out. Calvin Klein Adds Fixed Search Bar for Mobile Visitors.

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3 Reasons Media Executives Say Visitors Don’t Become Loyal Readers

Sailthru

Some of these barriers are relatively easy to dismantle–if publishers can leverage the immense value of cross-channel personalization, like many Sailthru customers have done. Readers live in a multi-channel world. Lack of cross-channel reader experience is the top barrier, according to 45% of media executives.