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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. How Establishing an Involvement Level Impacts Customer Retention.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Based on studies of the brain, we know that beauty literally moves us to action. One way to boost sales is through customer retention. It costs five times more to gain a new customer than it does to retain one. Most are all about finding new customers. Let’s change that and focus on retaining customers.

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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

However, with Generation Z becoming the dominant customer base, industries are modifying their practices. Studies have shown that ethical and sustainable practices are becoming more prevalent. One study showed that athleisure is fast becoming the top American shoe market through 2021. Omnichannel Fashion Ecommerce.

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. According to an insightful study by Nielsen and Headset, hemp-based CBD pet products are likely to make up 3-5% of all CBD sales in the U.S. The Pet Industry is Enhancing CBD Ecommerce.

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Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

Kissmetrics

Customer retention is typically a focus of any organization, so turning the conversation in that direction can be a smart move. This is especially true if leadership is opposed to a budget shift because funds are being put into customer acquisition or retention programs. Image Source. Image Source.

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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

A prospect could ultimately be in this stage for a while, so the focus should be on creating valuable, informative, and reliable content such as case studies, video tutorials, and downloads. Consider using PPC ads to increase traffic in the first instance. Optimize your content for SEO so it ranks high in the search engine results.

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