Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience
Retail TouchPoints
MARCH 8, 2021
Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans. We really believe that technology should help, not replace.
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