Retail TouchPoints
APRIL 10, 2024
But there is a way forward, a balance that allows for costs to be recovered and keeps base customers happy and loyal. Balancing Costs and Customer Loyalty Most customers have been more than forgiving and mostly understanding toward their favorite brands and retailers, while maybe just a little annoyed.
Forrester eCommerce
FEBRUARY 13, 2024
But when we dig deeper into their approach, their answers to critical questions often indicate that the client hasn’t fully considered the implications of a program: Many brands jump into a structured loyalty program (the tactic) before they have defined the strategy […]
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Retail TouchPoints
JULY 6, 2023
Slowly, retailers are beginning to incorporate environmentally friendly initiatives into their strategies and operational practices, and most importantly their loyalty programs, to ensure they are promoting sustainability across the board. Do we have the right customer experience? For example, a well-known U.S.
Retail TouchPoints
AUGUST 15, 2022
New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.
Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One
Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics.
Optimizely
AUGUST 14, 2018
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily. Understanding customer psychology.
Retail TouchPoints
MAY 25, 2022
This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
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