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Kohl’s Expands Home Assortment 40%, Seeks to Become Seasonal Décor Destination

Retail TouchPoints

The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention. We’re incredibly encouraged by initial customer response to our home décor assortment, and we see Kohl’s becoming a more formidable player in the home business.”

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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Sailthru Joins the CM Group Family of Brands

Sailthru

For more than 10 years, Sailthru has helped modern marketers improve customer lifetime value and drive revenue with our high-performance email, personalization and automation solutions. Every company in the CM Group has best-in-class customer retention rates, which is a testament to the company’s excellent experience.”.

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4 Questions with CM Group CEO Wellford Dillard

Sailthru

Since 2008, Sailthru’s mission has been to help modern marketers improve customer lifetime value and drive revenue with our high-performance email, personalization and automation solutions. Read on to learn how Sailthru fits in with the rest of the family , how this move benefits our customers and Wellford’s ultimate goal.

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12 critical KPIs for multichannel ecommerce

GetElastic

Because we’re now living in an ecommerce world where multichannel is mainstream. You have a general sense that multichannel is working well for your ecommerce brand. Here’s a guide to keep them all straight: Multichannel: bringing marketing, sales and fulfillment together. This is where metrics come in.

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How To Sell On Pinterest: A Step-by-Step Guide For Retail Business Owners

Korona

If you’re a retailer looking to expand your online presence and reach new customers, selling on Pinterest is a great way to do so. Wayfair, for example, uses Pinterest to create boards showcasing different home decor and furniture styles and links them back to their website, where customers can purchase the items.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

iGaming companies typically have minutes at most, and usually only seconds, to retain or lose a customer. If an iGaming company doesn’t respond to a gamer’s quirks, likes or dislikes in a matter of moments, that “customer” will move to an iGaming company that does respond. There is no leisurely browsing as in retail.

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