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Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Retail TouchPoints

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

But that same wave of electronic innovation that gave rise to Batteries Plus also put a drain on the retailer’s business as ecommerce began to take hold. Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re

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Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Retail TouchPoints

Ralph Lauren has teamed up with Epic Games , creator of Fortnite, to launch a new line of digital-physical apparel and accessories that feature a reimagined version of the brand’s iconic polo player logo, in which a llama replaces the Polo Pony. 5, 2022, will debut two outfits and alternate styles as well as in-game cosmetics.

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U.S. Apparel Resale to Double in Next Five Years, Fueled by Retailers and Brands

Retail TouchPoints

“I remember many years ago debating inside the business whether ‘thrifting’ was a good word in the mind of the customer,” said ThredUP President Anthony Marino in an interview with Retail TouchPoints. “[In In this year’s report] three in four of the shoppers we spoke to self-identify as ‘thrifters’ — they actually use that word.

Apparel 282
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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

New post from eCommerceFuel : Customer lifetime value (LTV) is a term you can toss out at cocktail parties to sound smart. In the second half we shift gears and discuss the idea of building up a portfolio of eCommerce investments and how that might look. I’m your host and fellow e-commerce entrepreneur, Andrew Youderian.

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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

Customer lifetime value (LTV) is a term you can toss out at cocktail parties to sound smart. In the second half we shift gears and discuss the idea of building up a portfolio of eCommerce investments and how that might look. I’m your host and fellow e-commerce entrepreneur, Andrew Youderian.

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Are Retail Executives Ignoring the Facts about Bopis?

OrderDynamics

Here we find: L2 Research: Finds 34% BOPIS among specialty retailers (2017). IDC estimates that by 2018, 30% of major retailers will adopt an omni-channel platforms (2017). Is it too late to get in the game? Take 10 retailers which are a combination of large brands, and small chains. Run Your Own Test.

Retail 50