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What It Takes To Provide Epic Social Media Customer Care

RTP blog

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Social media platforms are constantly evolving, and brands have to evolve along with them in order to stay relevant to today’s consumer.

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How to Use LinkedIn Insights in an Actionable Way

Kissmetrics

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?

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Etsy vs Ebay: Which Is Right for Your Business?

Ecommerce Platforms

With over 95 million active buyers , Etsy makes it easy to find your ideal audience, if you’re selling unique, creative items, such as handmade, custom products, or vintage finds. It’s also a great platform for connecting with loyal, long-term customers, as around 40% of the sales on Etsy come from repeat buyers.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview.

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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

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8 Ways E-Commerce Teams Can Improve Brand Image

ChannelAdvisor

You need a solid brand to stand out from your competitors and capture your customers’ attention. Brand image is about delivering a consistently positive brand experience end-to-end — from social media to packaging, from your website to customer support. Identify Gray Market Sellers.

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How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

Ensuring that you have an adequate number of staff members will help you provide a better level of customer service and improve the shopping experience for each of your customers. But beyond that, what many small businesses forget, is to advertise on their existing marketing platforms. Leverage email marketing channels, too.