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10 Benefits of Content Marketing: Short & Long-Term

Groove

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Grow your social media following. Find where your customers are frequenting online, and be present ? Grow Your Social Media Following. Establish trust.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. 54% marketers name search engine optimization (SEO) as a top initiative for their brand this year. On desktop, 44.6%

Marketing 172
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Local SEO: Complete Checklist for Success

ROI Revolution

What Is Local SEO? Local SEO focuses on using various strategies and tactics to increase rankings in local search results. What Problem Does Local SEO Solve for Businesses? Local SEO provides the opportunity to gain visibility for each site of a multi-location business. The Local SEO Checklist. Optimize metatags.

SEO 92
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Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

Here’s why: 70% of your customers prefer to learn about your business through an article than an advertisement. Also, if your website lacks content, you could lose up to 44% of potential customers. And another thing: A customer will usually visit a site up to FIVE times before they actually make a purchase. Build a team.

eCommerce 216
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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How to Do Niche Marketing For Tiny Audiences

Kissmetrics

Niche marketing means you narrow down your focus to reach only relevant customers. The key to effective SEO is to understand the search terms your target audience uses. As you plan your niche SEO strategy , be careful how you conduct your keyword research. Which social media channels do they prefer?

Marketing 209
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How to Repurpose Content (and Why it Matters)

Kissmetrics

Videos, illustrations, infographics, ebooks, white papers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Or white papers. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.”