How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
The platform can ingest all of a website’s backend data, essentially re-creating every action from hundreds of thousands of online sessions, and report those findings in an easy-to-use dashboard. That data would bubble up to the product managers and those managing the user interface and user experience (UI/UX).
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