How to Measure Free Google Shopping Performance in Analytics & Its Impact on Paid Campaigns
Inflow Insights
OCTOBER 21, 2021
But, because these Google Shopping organic placements are unpaid, the associated data isn’t easy to find. In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. So, we turn to Google Analytics. Option 1: The Quick Cut.
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