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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players. It boasts an internet penetration rate of 93%. and global companies.

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How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Inflow Insights

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? While it is very early on, it does measure “Click” data: Unfortunately, that is not enough to get the insights we really need.

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How to Measure Free Google Shopping Performance in Analytics & Its Impact on Paid Campaigns

Inflow Insights

But, because these Google Shopping organic placements are unpaid, the associated data isn’t easy to find. In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. So, we turn to Google Analytics. Option 1: The Quick Cut.

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Kurt Geiger launches on Secret Sales

365 Retail

Secret Sales , the premium non-full-price marketplace for fashion, sportswear and beauty brands, today announced its partnership with Kurt Geiger Limited , the luxury British footwear and accessories brand. This includes alignment on digital spends, affiliates and PPC strategies alongside Google Shopping.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados? But the data they have on their customers changes often. SEO, PPC, Social media). Forrester’s research stated that between 60 – 73 percent of a company’s analytics data goes unused.

Marketing 363
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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

PPC 363
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New Look appoints MediaVision For Retained Performance Marketing Role

365 Retail

MediaVision will focus on improving the British fashion giant’s online visibility and brand credibility through a range of services, including technical SEO, digital PR and content marketing. . Digital performance marketing MediaVision has been appointed by New Look to manage its performance marketing requirements.