Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Here are the strategies we recommend for our eCommerce clients during the busiest time of the year: 1. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020.

PPC 166

PPC Toys Gifts SEO 166

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. Step 1: Add Your Campaign Data.

PPC 117

PPC Download Information Search Marketing 117

Kissmetrics

DECEMBER 15, 2020

With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. Cookies are small text files that collect bits of data about users as they browse the web. Cookie tracking helps you collect data on users who visit your pages. What Data Can You Pull From Cookie Tracking?

eCommerce 320

eCommerce Information Improvements Reference 320

Inflow Insights

DECEMBER 20, 2021

This seasonal nature was already reflected in our team’s PPC strategy. This was a huge piece of missing data. Now, our PPC team not only sees the eCommerce conversion data from our Google Ads campaigns, but also that revenue created through call center orders, too. Using that Data in Our Google Ads Strategy.

PPC 106

PPC Supplies Channel eCommerce 106

Inflow Insights

JUNE 21, 2021

Identify Tracking Errors and Get Campaign Data in Order. Otherwise, the data you receive and make adjustments with will be worthless. We then navigated to the Canada Google Analytics property and discovered that the transaction and revenue data fell under a “not set” campaign name. Here’s how we did it: 1. in Google Analytics.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Groove

JANUARY 5, 2022

Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! Once specified product data is input into the Google Merchant Center, Google uses this data (instead of keywords) to display a merchant's ads in searches. See Detailed Reports & Utilize Competitive Data.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Retail TouchPoints

JULY 4, 2022

Beginning July of 2023, UA properties will no longer process new data. More specifically, if you want access to year-over-year data on GA4, you’ll need to migrate your accounts by July 1, 2023. This permits you to track and visualize specific data most important to your ecommerce site. The good news?

eCommerce 268

eCommerce SEO Events Recommendation 268

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Groove

FEBRUARY 21, 2019

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. Data Science.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Groove

APRIL 4, 2024

When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace the competition. How Should I Read The BigCommerce Data? Join The BigCommerce Benchmark Group How Do I Join The BigCommerce Performance eCommerce Benchmark Group?

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298

PPC Recommendation Social Media Mobile 298

Groove

APRIL 4, 2024

By comparing your core metrics against others using the same eCommerce platform, data-driven strategies can be created to catch up to the competition. Joining the Shopify Performance Data Benchmarking Group is a straightforward process that opens the door to a wealth of actionable insights and data-driven decision-making.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Kissmetrics

JANUARY 25, 2021

This is a simple and strategic way to upgrade your automated PPC ads. This means no more digging through stacks of data, comparing ad sets, and leaving your ROAS up to chance. Google recommends not using this feature unless you are a skilled ad tester, as it will impede the ability of the responsive search ad software.

PPC 306

PPC Recommendation Information Improvements 306

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. General Data Protection Regulation (GDPR) has limited data from European traffic, and more restrictions could be on the way. This lack of visibility makes it harder to know what’s working and what’s not in PPC. How can you navigate these limitations and overcome limited data?

PPC 348

PPC SEO Gifts Definition 348

Wiser

DECEMBER 1, 2017

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Plan on Data Delays (All) . Specifically, as retailers finish out the holiday season, we recommend advertisers: .

PPC 74

PPC Shipping Costs Apparel Social Media 74

Inflow Insights

DECEMBER 16, 2020

In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s micro conversion data in order to implement recommendations for making their revenue goals a reality. With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client.

PPC 105

PPC Events eCommerce Recommendation 105

Inflow Insights

SEPTEMBER 27, 2021

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. If you can’t quickly complete your data feed management, rest assured that Google Shopping can do it for you.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Inflow Insights

DECEMBER 16, 2020

In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s micro conversion data in order to implement recommendations for making their revenue goals a reality. With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client. .

PPC 89

PPC Events eCommerce Recommendation 89

Inflow Insights

OCTOBER 2, 2020

Over the past few weeks, the PPC world has been focused primarily on one thing: Google’s new policy on sharing search term data. So that is the background of the discussion—Google rolling out a vague new policy saying it will show less search query data of low-volume searches in an effort to protect privacy.

PPC 100

PPC eCommerce Recommendation Other 100

Groove

JANUARY 4, 2021

Recommend cohesive strategy for current websites. Our Recommendations. We also recommended that it was best for the client to leverage audience demographic data to improve conversion rate. Check out our eCommerce PPC services to learn more about our approach. this happened alongside the October launch. Conclusion.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Ecommerce Platforms

JANUARY 10, 2022

That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. In their simplest forms, reverse ASIN tools analyze internal traffic channels and bring together that data to boost sales for your own store. analysis for every keyword.

PPC 197

PPC Channel Information Other 197

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking? click-to-call tracking.

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. In this blog, we’ll show you how, detailing the four kinds of automation available to you and our recommended practices for each. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Conversion rate. The result?

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

OCTOBER 21, 2021

But, because these Google Shopping organic placements are unpaid, the associated data isn’t easy to find. In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. So, we turn to Google Analytics.

Merchant Services 113

Merchant Services PPC SEO Recommendation 113

365 Retail

JUNE 22, 2023

And, with two fifths (38%) saying they would be most likely to buy from a product recommendation they received from a retailer they already regularly shopped with, this is prompting retailers to adapt how they leverage and monetise their own first party data and audiences.

Consumer 96

Consumer Retail PPC Social Media 96

Ecommerce Platforms

APRIL 4, 2023

Suppose you’re one such Amazon seller or about to start selling on Amazon; keeping on top of your sales figures, profits, and other data is essential for success. Equally crucial is efficiently interpreting such data. With an estimated 9.7 million merchants , Amazon is one of the largest selling platforms in the world.

Shipping Costs 104

Shipping Costs PPC Demo Live Chat 104

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: 3: Optimize Your Product Data Feed. Get in touch. What does this complementary strategy look like?

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

FEBRUARY 1, 2021

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. As an all-in-one, award-winning tool with multiple data and strategy features, SEMRush is the perfect plugin for your WordPress website.

SEO 355

SEO Social Media Improvements PPC 355

Omnisend

JULY 2, 2021

While the open rate is a metric that is relatively easy to move away from, “there’s so much within a healthy email program that’s reliant on open data that will have to be pivoted, including mailing segments, automated triggers, branching logic within automations, and list hygiene, to name a few.”. Marketers should be prepared’.

Marketing 109

Marketing PPC Recommendation Webinar 109

Kissmetrics

MARCH 1, 2018

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. And since you’re reading a blog article about PPC, it’s pretty obvious you want different results. One of the fundamental concepts of PPC is setting the right overarching parameters for your ads.

PPC 199

PPC Mobile Recommendation SEO 199

BigCommerce

MARCH 23, 2017

With Google continuing to lead the industry in web (and paid) search, and Facebook continuing its powerhouse status as first-party data collector –– these two tech giants offer online businesses visibility and targeting that’s unparalleled elsewhere on the web. PPC advertising is equal parts art and science. Learn More.

PPC 408

PPC BigCommerce Recommendation Apparel 408

BigCommerce

JULY 13, 2017

The only challenge we ran into was that our own data not been sufficient for what eBay needed. Although we haven’t even yet expanded our data to what the BigCommerce system is capable of doing, we can confirm our eBay sales are up by more than 50% on what we were doing for very little additional work. We had to update that. Final Word.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

RetailMinded

NOVEMBER 4, 2023

These strategic initiatives, conducted using top tools , are fundamental in maintaining customer relationships: Personalized Updates: Send targeted emails based on user behavior and preferences, such as recommended products or restocks of favorite items. As part of this process, conduct periodic speed tests and make necessary adjustments.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

Kissmetrics

DECEMBER 22, 2020

In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. Statista, a company specializing in market and consumer data, found that 88% of U.S.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

ROI Revolution

OCTOBER 28, 2022

The brand turned to their PPC advertising partners at ROI Revolution for help. The ROI team recommended a combination of local inventory Shopping ads on Google with mid-funnel YouTube advertising to make Road Runner Sports a widely recognized brand, build awareness for the new stores, and add qualified prospects to the funnel.

PPC 78

PPC Recommendation Channel Operations 78