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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. Over the last 4+ years at Searchmetrics, Stockton has led Fortune 500 companies in utilizing search data to drive SEO and content strategies.

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105
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Unveiling the Best Amazon Product Research Tools for 2024

Algopix

In the ever-evolving landscape of e-commerce, Amazon stands tall as the titan of online retail. Product research helps sellers mitigate these risks by providing data-driven insights into market dynamics, consumer preferences, and competitive landscapes.

eCommerce 119
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

PPC 162
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You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)

Inflow Insights

In this article, I’ll show you exactly how to improve branded PPC campaigns and cut back on unnecessary spend. Before we talk about how to fix your branded PPC campaigns, we need to explain exactly how they’re different from general campaigns and why they’re so important in digital marketing. . Let’s get started.

PPC 113
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6 Effective Ways To Get More Traffic to Your E-Commerce Store

RetailMinded

Overall, partnering with an SEO service provider has proven capable of boosting organic traffic substantially, which is a critical factor for success in the competitive world of online retail. Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store.

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Micro Conversions Digital Marketers Should Consider Tracking

Inflow Insights

If you don’t also look at your micro conversions, you’re missing out on highly useful data that can improve your macro conversions (a.k.a. They help online retailers understand the customer journey across website visits, web browsers, devices, and geographies. Which other data points could be useful to your customer knowledge?

Marketing 109