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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Kissmetrics

Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams. These businesses usually consist of 2 to 3 people, and companies are taking bets on their products that aren’t even fully realized yet. The Micro Startup Talent Hunger Games. Who Is It For?

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How to Make Money From OTT Platforms and Video on Demand

Kissmetrics

One of the most popular VOD services is Netflix, which started as a DVD mailing service and kept ahead of the game by adopting streaming early. The other big difference is VOD can’t be live content, while OTT can, as VOD by definition can’t have a set schedule involved. Monetizing VOD. What Is OTT?

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Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

In 2016, that revenue jumped to $2.6 Even Amazon is in on the game (of course). The various types of subscription services (and if your business model currently fits). A subscription website is a site that collects a recurring payment from customers in exchange for recurring product replenishment or on-going service.

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How to Boost Ecommerce Revenue With Customer Loyalty Programs

Ecommerce Platforms

The key to the whole loyalty game is recurring income. You lock in your faithful customers for those monthly payments, then hope that they order additional items along the way. Today, we're going to talk about how you can boost your ecommerce store's revenue using effective customer loyalty programs. A Gaming Loyalty Program.

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It’s a New Playing Field: The Keys to Restructuring Your Business for Post-Pandemic Success

Retail TouchPoints

If your business is weathering coronavirus-related distress, before you decide what to do next, you must know exactly what your options are. Here are seven viable steps to consider building into your game plan for continuing to survive the crisis and thrive on the other side. #1: 1: Seek an out-of-court solution.

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How to Add Apple Pay to Shopify

Ecommerce Platforms

It was a cumbersome process. Browse an online store, pull out the credit card, enter in 16 digits into the payment gateway, and hope that you didn’t get one wrong. And from a business perspective, this was a horrible way to do things. After all, reducing buyer friction should be the name of the game. In the U.S.,

Shopify 104