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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect. We also get end-to-end accountability in the supply chain.”

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February 2020 Marketing News Recap

ROI Revolution

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. Macy’s Closes 125 Stores. With over 600 stores across 43 states, Macy’s is weighed down with too many stores populating under performing malls. Published March 3, 2020.

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Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Retail TouchPoints

It’s true that some of this marketplace momentum can be attributed to retailers looking to take a bite out of Amazon’s pie by launching their own “Everything Stores” (Walmart and Target in particular come to mind). In practice, however , most of the new third-party marketplaces being launched don’t look anything like Amazon.

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

For Mardis, following Amazon’s tech lead has resulted in a new and innovative packaging design , the implementation of AI and robots across his operation and testing out new marketing strategies like livestreaming. So if the first phase of that is a marketplace, what is the second phase? It very well might be [advertising].”.

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From zero to one hundred: How zero-party data builds stronger eCommerce customer relationships

Liveintent

And because of its pure, unfiltered origins, this form of data can be highly valuable to marketers. Marketers can use it to customize everything from product recommendations to email frequency, building loyalty and strengthening the customer-brand relationship in the process. Personalized content. In other words, it’s a win-win.

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October 2019 Industry Updates: 2019 Holiday Season, Alexa, & Personalization

ROI Revolution

These estimates are rooted in the current health of the labor market, low unemployment rates, and continued monthly job creation—all of which may encourage consumers to spend more during the 2019 holiday season. Check out our other recent installments: September: California Privacy Act, Online Grocery Shopping, & Gen Z Fashion.

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

However, when most people talk about retail sales today, they’re often referring to transactions which take place in brick and mortar, or physical stores. Retailers in the offline world can range all the way from individual-led market stalls and pop-up shops to family stores, grocery stores, and even shopping malls and chains.

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