3 Reasons Your CEO Wants an Omnichannel Approach
GetElastic
JULY 19, 2016
By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 While you may understand the business critical nature of selling to your market with an omnichannel approach, your CEO and the rest of the C-suite may not be there yet.
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