QUIZ: Are You Ready for Omnichannel Ecommerce?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?

Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

Forrester eCommerce

Retailers are slowly moving beyond omnichannel fulfillment capabilities in stores to invest in digital store technologies that empower store associates, improve customers’ engagement, and enhance store operations.

ATM and Your Omnichannel Retail Technology

OrderDynamics

ATM and Your Omnichannel Retail Technology. Been reading a new book, not at all associated with omnichannel retail technology. It made me wonder whether omnichannel is only the concern of the executive? That is the omnichannel vision.

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester eCommerce

It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.

Omnichannel Technology (And How Companies Are Using It)

Guidance

Omnichannel Is The New Normal The omnichannel experience is no longer an option, it’s the new normal. Technology has enabled these expectations.

Omnichannel is dead. The future is harmonized retail.

Steve Dennis

Omnichannel” is dead. And while I’ve been bashing the term for quite some time now, based upon discussion at the last few conferences at which I have spoken , it sounds like others might be finally willing to put omnichannel out to pasture as well.

Are Microservices The Answer To Retailers’ Technology Woes?

Retail TouchPoints

By Steven Berkovitz, OrderDynamics When presented with a need for a new technology capability, retailers are often faced with the decision of whether to ignore the need, or to rip-and-replace an existing system and purchase a whole new solution suite.

[Guest Blog] Four Ways to Enable Your Omnichannel Strategy

ChannelAdvisor

Developing an omnichannel supply chain strategy is essential to remaining competitive. According to Multichannel Merchant, while 91 percent of US merchants currently have an omnichannel strategy in place, less than 10 percent of those retailers and brands claim to have mastered the approach and technology. Here are four key areas of focus to ensure effective implementation of your omnichannel strategy.

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Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i] omnichannel. Data Insights Mobile commerce Path to Purchase eCommerce omnichannel smartphones tablets

Omnichannel Retailing : Are You In Or Out?

OrderDynamics

Omnichannel Retailing: Are You In Or Out? Retailers, you have to make a decision on omnichannel retailing. Prior to this weekend, I did not even realize that there was an ‘undecided’ or ‘partially-in’ category of omnichannel retailing. Omnichannel Consistency Counts.

What Exactly is Omnichannel Fulfillment?

OrderDynamics

What Exactly is Omnichannel Fulfillment? . Omnichannel has become more than just a buzzword in retail. Omnichannel retail is gaining momentum. What specifically is omnichannel fulfillment, in the retail environment? What is Omnichannel Fulfillment? .

The Omnichannel Retailer – Omni-2000 Research – EP001

OrderDynamics

The Omnichannel Retailer – Omni-2000 Research – EP001. In the opening episode of The Omnichannel Retailer Podcast Charles Dimov and Carla van Deventer delve into the Omni-2000 research. The Omnichannel Retailer. It’s that omnichannel is here.

DX3 2019: Photos & Omnichannel Retail Perspectives

OrderDynamics

DX3 2019: Photos & Omnichannel Retail Perspectives. Hosted in downtown Toronto, it was nice to get out of the office, to hear some of the latest omnichannel retail perspectives. From an omnichannel retail perspective, the donut chain is making strides here too.

Should the Word Omnichannel Stay?

OrderDynamics

Should the Word Omnichannel Stay? Mike Cassidy wrote a post called “ Omnichannel is not a word, please stop saying it. ” million hits on the word ‘omnichannel’. Omnichannel retail is part of the retail renaissance taking place today. American Omnichannel Practices.

Can A Microsoft-Amazon Go Rivalry Jumpstart Cashier-Less Technology Adoption?

Retail TouchPoints

Amazon Go has been hyped for more than a year as the potential vanguard of cashier-less retailing, but it appears another tech giant is testing out the technology. Microsoft is working on cashier-less technology of its own. I think this technology may be divided by what Deloitte.

The Omnichannel Glass is Definitely Half Full in Germany | Austria

OrderDynamics

The Omnichannel Glass is Definitely Half Full in Germany | Austria. But when it comes to omnichannel, are retailers in Germany and Austria keeping up with the rest of the world? The research shows that Germany and Austria are among the leading regions for omnichannel practices.

Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Navigating the omnichannel universe is a challenge for many retailers. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Choose technology that is relevant to your personas.

Omnichannel Order Management – Today’s Challenges

OrderDynamics

Omnichannel Order Management – Solving Today’s Challenges. Omnichannel order management is the technology that provides inventory visibility, routes orders to the best locations for fulfillment, and accepts returns – across all retail channels.

Omnichannel Technologies Every Wireless Retailer Should Adopt

iQmetrix

That's why wireless retailers who don't use omnichannel technologies are starting at a disadvantage when you decide it's time for a new phone. Omnichannel Interactive RetailChoosing a new cell phone can come with a lot of pressure; not only are they expensive, but with so many choices it can be hard to know if you're buying the right one.

The Role of SaaS in Omnichannel Marketing

OrderDynamics

The Role of SaaS in Omnichannel Marketing. Omnichannel Marketing Brings It Together. Omnichannel marketing brings all of a business’ channels together. It’s more than likely you’ve heard the word “omnichannel” thrown around a lot. The world is changing.

Retail Technology Integration: How Important is it?

OrderDynamics

Retail Technology Integration: How Important Is It? This based on how deep the retail technology integration was between several products – compared against the retailers/brands short term and long-term needs. Retail Technology Integration is Only One Part of the Puzzle.

The Land Down Under Ups Their Omnichannel Game

OrderDynamics

The Land Down Under Ups Their Omnichannel Game. The Omni-2000 research looked at over 2000 global retail websites to discover the shopper’s view of omnichannel offerings. The global report examined the state of omnichannel capabilities across the world.

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Order Management System: The Brain of Your Omnichannel Retail Enterprise

Kibo

By Keith Blankenship, Regional Vice President of Sales, Kibo Retail technology has […]. The post Order Management System: The Brain of Your Omnichannel Retail Enterprise appeared first on The Omni Channel.

3 Reasons Your CEO Wants an Omnichannel Approach

GetElastic

By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 The sooner you can begin the omnichannel conversation with your CEO, the better.

Why omnichannel could be the high street's saviour

Retail Technology Review

This is in part due to rising costs of owning and operating physical stores, the higher profit margins for online retailers and also the technological advances that have led to consumers being able to purchase goods from any device By Dean Frew, CTO & SVP RFID Solutions at SML Group. Within the past decade, retailers have shifted their focus from physical stores to an "online only" strategy.

Is Omnichannel Retail Strategy Like a Board Game?

OrderDynamics

How Is Omnichannel Retail Strategy Like a Board Game’s? Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy. Connection to Omnichannel Retail Strategy?

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Criteo reveals 2017’s most searched terms: The omnichannel opportunity

Retail Technology Review

the performance marketing technology company, has announced the top online retail searches conducted in the UK in 2017 as revealed at Criteo's Ecommerce Media Forum Criteo S.A.,

A Marketer’s Guide to Evaluating Personalization Technology

Sailthru

Sailthru is the world’s largest sender of personalized email so you could say we know a thing or two about personalization technology. And there is no personalization without a holistic omnichannel customer profile. Key questions you should ask your personalization technology provider.

The 2017 Omnichannel Holiday Strategy Advantage

Wiser

To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. ” Having omnichannel capabilities that are subpar simply won’t cut it.

E-Commerce Platforms that Embrace New Technologies

Guidance

These technologies are at the cutting-edge, but they are already being widely applied by e-commerce players with very impressive results. “Alexa, I’d like to buy a Keurig to go with the new countertops in my kitchen, can you help me?”

Are Fickle Millennials the Best Omnichannel Shoppers?

OrderDynamics

Are Fickle Millennials the Best Omnichannel Shoppers? We are often asked by retailers about the why’s of omnichannel. In that regard, the best omnichannel shoppers point to your answers. Best Omnichannel Shoppers = High Value. Finding the Best Omnichannel Shoppers.

Testosterone, the Urge to Shop, and Omnichannel Purchasing

OrderDynamics

Testosterone, the Urge to Shop, and Omnichannel Purchasing. Making the most of the findings might help drive omnichannel purchasing. As a further step, the same two groups looked at items representing: Quality: “extreme robustness, high precision, technology and comfort”.

Impressions From Alibaba’s Computing Conference

Forrester eCommerce

Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.

Is Foot Traffic Still Important to Omnichannel Retail?

OrderDynamics

Is Foot Traffic Still Important to Omnichannel Retail? With a variety of technology applications to uncover these routes, there is an opportunity to customize every journey to your every need. Technology has opened up a world of routes for each customer to take. .

The United State of Omnichannel in America Today

OrderDynamics

The United State of Omnichannel in America Today. It discovers the shopper’s user experience with retail omnichannel. In the global report , results show an overall state of omnichannel retailing around the world. What Does This Mean for Omnichannel in America.

What Makes Sephora Such an Outstanding Omnichannel Retailer?

Sailthru

How Technology Enhances the Sephora Store Experience. As a result, Sephora stores are filled with technology to help shoppers find the perfect products for them. These technologies ultimately exist in-store to improve the shopping experience.

Retailers Need to Embrace Technology to Survive in the Omnichannel World

Wiser

While it is impossible to keep every single SKU available at every single store, embracing omnichannel technologies and processes can help increase your store sales by giving your shoppers a better experience. Shelf Health in-store solutions retail technology

Omnichannel Retail Fulfillment: Are Working Mothers the Next Frontier?

OrderDynamics

Omnichannel Retail Fulfillment: Are Working Mothers the Next Frontier? When it comes to omnichannel retail fulfillment options, you can barely open a newsfeed without seeing a strategy suggestion about how to deal with Millennials and Gen Z.

The True Story of the Relationship Between Omnichannel and Unplanned Purchases

OrderDynamics

The True Story of the Relationship Between Omnichannel and Unplanned Purchases. Omnichannel Gives Birth to Multiple Unplanned Purchases. Not unlike a page ripped from the checkout lane tabloids, omnichannel has given rise to more unplanned purchases for retailers.