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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. to 2X better than other media channels.” more efficient than that of online display, online audio, online video, social and paid search.

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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

As an ecommerce product executive, I believe that my cohort of peers has a social imperative to develop products with human connection in mind. If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction.

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HubSpot Content Marketing: Take Advantage Of These Features

Groove

Elevate your HubSpot eCommerce strategy by utilizing all the tools and features that the platform has to offer. In this blog, we're covering all things related to content marketing, which can be accessed through HubSpot's Marketing Hub ? Blog Content. Put yourself in the consumers' shoes when creating a blogging strategy.

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10 Benefits of Content Marketing: Short & Long-Term

Groove

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? and consumers are beginning to expect this from brands. Increase brand awareness. Grow your social media following. Increase Brand Awareness.

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Instagram Marketing Tips: 10 Ways To Boost Your Social Media Strategy

Groove

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales.

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Social Media Marketing Tools: Our Recommendations

Groove

Having a strong social media presence is a core component to a successful inbound marketing strategy. Put your business at an advantage by leveraging social media marketing tools to drive more traffic, engage more users and increase conversions. Social Media Marketing Tools: Our Favorites.

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Inbound Marketing Strategy: 6 Ways To Attract More Visitors

Groove

like blogs, videos, newsletters, SEO, social media and more. Enhancing your eCommerce inbound marketing strategy is important when it comes to attracting, engaging and delighting customers. Create a blogging calendar. Create a blogging calendar. Have a strong social media presence.