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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

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How to Price a Product on Amazon: Best Tips

Algopix

Pricing your product on Amazon is a complex and challenging process that requires proper planning and research. One of the most important aspects of selling on Amazon is pricing your product. Pricing your product correctly is essential for making a sale, and is an important part of creating a successful Amazon business.

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Yotpo Review and Pricing: What’s It All About? Reveal Pricing and Features

Ecommerce Platforms

Yotpo integrates with various ecommerce platforms to seamlessly slot into your existing tech stack and does have a robust integration network with other ecommerce marketing tools. For example, if they abandon their cart, sign up for your newsletter, and so on. In addition, you can ask for targeted feedback on products.

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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

As online commerce continues to surge, chargeback fraud victimizes more and more retailers. Experts report that chargebacks will cost merchants over $100 billion in 2023, and false claims and abuse of the chargeback process are a growing threat to merchants. Still, the cost of chargeback fraud is simply too high to ignore.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Facebook ads for the holidays with 3 examples you can steal

Omnisend

In this article, we’ll cover some of the most important trends for ecommerce marketers to keep in mind while building holiday Facebook ad campaigns. With that in mind, it’s no surprise that Facebook’s average cost per 1,000 impressions (CPM) is highest in December and November. Facebook advertising examples. Holiday CPM.

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Increase Average Order Value With These 7 Strategies

Groove

eCommerce merchants are always looking for new ways to grow revenue. Rather than increasing prices and alienating loyal customers , there are several other strategies businesses can implement to increase average order value. However, many realize that the costs of orders average out to the same, inexpensive amount.