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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Selling products or services online requires a special touch.

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eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

As online commerce continues to surge, chargeback fraud victimizes more and more retailers. Experts report that chargebacks will cost merchants over $100 billion in 2023, and false claims and abuse of the chargeback process are a growing threat to merchants. Internet payments mean more purchases. trillion in 2023.

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The eCommerce Customer Decision Making Process Simplified

Groove

How The eCommerce Customer Decision Making Process Works. The key to making data-driven decisions is to first understand how the customer decision making process works. The customer decision making process begins with a consumer realizing that they are presented with some sort of problem. deodorant manufacturers).

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SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

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JD.com Enters Partnership to Help U.S. Retailers Sell to Chinese Customers

Retail TouchPoints

JD.com has joined forces with Shopify to help retailers access China’s ecommerce market. Shopify users can list their products on JD’s cross-border ecommerce platform JD Worldwide, providing them greater access to its 550 million active customers. The Chinese ecommerce market is expected to be worth $3.3

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How to Enter New Global Markets by the Holidays

ESW

As competition increases and opportunities grow, it is imperative that brands enter new markets and enter them quickly. Achieving accelerated speed-to-market is difficult and costly to do in-house. But engaging the right vendor allows brands to open up shop in new markets by the 2023 holiday shopping season. trillion by 2026.