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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 trillion in 2017 and are expected to reach 4.9 trillion in 2021.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Shippo Review (2023): An Easy-To-Use Shipping Solution For SMB Merchants

Ecommerce Platforms

In today’s Shippo review, we’re taking a behind-the-scenes look at a popular shipping and fulfillment service for today’s growing ecommerce market. The service even integrates with a number of popular ecommerce platforms and marketplaces, from Shopify and Etsy, so you can fast-track any order process. What is Shippo?

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Case Study: How Free Shipping and Returns Lifted Sales by 20% for this eCommerce Website

Inflow Insights

In the case of Trailcam Pro, it had everything to do with shipping and returns. Here’s what it looked like: That little free shipping and returns notification? How you can apply these learnings even if you don’t offer free shipping. Note: Want to see if we can create a similar lift in sales for your eCommerce store?

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

B2B eCommerce Marketing Strategies for PPC. For example, if you’re a shipping supplies store, you should have separate ad groups for bubble wrap, cardboard boxes, packing tape, etc. B2B eCommerce Marketing Strategies for CRO. Publish unique case studies. Publish unique case studies for customer segments.

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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.