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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 of those consumers say they do so to avoid delivery costs. trillion in 2021.

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E-Commerce KPIs: How To Measure And What To Measure

ChannelSale

Nowadays, many businesses’ expansion plans depend heavily on e-commerce. E-commerce enterprises must routinely assess their performance and make data-based decisions to remain in the highly competitive online marketplace. Cart Abandonment Rate Cart abandonment is a common issue in the e-commerce landscape.

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Reports: Chinese Ecommerce Player Pinduoduo Launches U.S. Site

Retail TouchPoints

The site offers items across categories including apparel, jewelry, pet supplies and home and garden, many at bargain prices. Multiple women’s dresses are priced below $20 (some below $10 ) and only a few are above $50. Temu’s site shows average shipping times to most of the U.S.

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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

As online commerce continues to surge, chargeback fraud victimizes more and more retailers. Experts report that chargebacks will cost merchants over $100 billion in 2023, and false claims and abuse of the chargeback process are a growing threat to merchants. Still, the cost of chargeback fraud is simply too high to ignore.

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Global Voices Report: The German Ecommerce Market

ESW

When it comes to online shopping, the German ecommerce market remains strong. And while German shoppers are similar to those in other Western retail markets, there are a few differences that brands should be mindful of when entering the market. In Europe, Germany has the third highest median age. Italy’s median age is 46.8

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.