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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.

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5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales

Kissmetrics

If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers. Far from just a customer-facing app, it has a lot to offer e-commerce companies. Why Should E-Commerce Companies Use BrickSeek? Think about it.

eCommerce 316
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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

To have a successful e-commerce platform, you have to pay to play. How Using Social Media Influencers Can Grow Your E-commerce Brand. The problem is, most e-commerce brands don’t have the budget to partner with the likes of Kim Kardashian. E-commerce is a highly competitive market.

eCommerce 356
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Customer Service is Personal, so Show Me the Love

Retail TouchPoints

Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. Retailers must beware. Satisfaction is the gauge that retailers use to measure their performance.

Live Chat 243
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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Companies have to develop new muscles, challenge their existing biases, and “learn as fast as they ship.”. How product data can optimize your subscription and loyalty models.

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COVID Changed The Game For E-Commerce – And ‘Microservices’ Are Every Brand’s Secret Weapon

Retail TouchPoints

It would seem that scales have long been tipped in favor of the retail giants — those with massive footprints, established brands, warehouses chock-full of supply to meet global consumer demand and the resources to offer a wide array of products. The easier option is in fact to move away from giant e-Commerce marketplaces.

eCommerce 273
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. What Is E-commerce Marketing? Not quite.