Where to Next for the Experience Economy?
Retail TouchPoints
JANUARY 31, 2023
Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. This was the birth of the experience economy, a new era of business projecting beyond the simple exchange of money for goods and services.
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