Forrester eCommerce
MAY 14, 2018
I attended ServiceNow’s Knowledge18 conference, held in Las Vegas on May 7-10. It’s a well attended conference by 18,000 people who use one or more of their cloud service management, HR, security and customer service products which are all built on an enterprise-grade platform. At the conference, there was a lot of emotion spent talking […].
Optimizely
MAY 14, 2018
If you think you can compete with Amazon by slashing your prices, taking products off the site, or cutting your shipping costs, think again. Your customers are already shopping on Amazon, and they’ll likely continue to do so whether you sell there or not. And with 55% of all online product searches starting on Amazon, you can’t afford not to sell through the site.
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Forrester eCommerce
MAY 14, 2018
I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook. As Jessie Lui explained in her blog introducing the series, we wrote three reports, each targeted at a beginner, intermediate or advanced maturity […].
RTP blog
MAY 14, 2018
By Srini Rajamani, Wipro Ltd. Pricing products can be challenging in the consumer packaged goods (CPG) industry. Mitigating pricing enables retailers to maximize profits, but that may not always be the goal. This is especially true in a world where retailers and CPG companies depend on each other to find and exploit “win-win” business opportunities out of competitive necessity.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
MAY 14, 2018
I was lucky enough to spend a week in India earlier in the month and had some interesting conversations with services firms about how the expectations from their customers and the nature of their engagements are changing. Aside from experiencing the wonderful cities of Bangalore, Hyderabad, and Pune and sampling delicious samosas and paneer dishes, I also managed to have some great conversations with Forrester […].
A Better Lemonade Stand
MAY 14, 2018
With email automation you can send exactly the right message to your customers or visitors at exactly the right time, helping you to boost your conversions and grow your bottom line. If you want to improve your email marketing strategy, this article on ecommerce email automation is for you. The post The Beginner’s Guide to Ecommerce Email Automation appeared first on A Better Lemonade Stand.
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Inflow Insights
MAY 14, 2018
When one of our clients — a subscription-based video platform that dominates its health and fitness niche — was launching a new video series, it wanted to drive SEO traffic to the new series. But they faced the issue that many video platforms face. Since site crawlers can’t read video content, the majority of their site was not optimized for organic SEO.
Sailthru
MAY 14, 2018
Mobile apps fail for a huge variety of reasons. But every successful app has something in common: A great mobile messaging strategy. Most apps sit on customers’ phones unused, for the very frustrating reason that apps don’t open and launch themselves. An effective mobile messaging strategy reminds customers to open apps when they’re most likely to be receptive to the idea.
Wiser
MAY 14, 2018
The once overflowing well of brick and mortar retail sales is drying up to no more than a puddle and once prosperous retail leaders have been reduced to standing outside of their storefronts, begging passersby to cross the threshold and experience their stores. . Obviously, this is an exaggeration, but if you listen to retail “experts” as of late, you wouldn’t know how much of a stretch this is.
Salsify
MAY 14, 2018
The Global Data Synchronization Network (GDSN) is an extremely important tool for trading partners when it comes to efficient and secure sharing of product information. The GDSN is composed of a network of interconnected data pools that trading partners may use to share information while retaining data quality.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
TradeGecko
MAY 14, 2018
Benny Chee and Phoebe Charn’s wholesale shoe business had been going strong for more than 20 years. But 50,000 pairs of shoes later, they took a leap of faith and created a new eCommerce shoe brand with social impact: Anothersole.
Whisbi
MAY 14, 2018
Marketing technologies are a set of efforts and tools that utilize technology to help marketers (especially digital marketers) achieve their goals in better and more efficient ways through various digital channels. Almost without exception, marketing technology companies operate on a software-as-a-service model (SaaS).
SheerID
MAY 14, 2018
The post Consumers in Conflict: Can Privacy and Personalization Coexist? appeared first on SheerID.
Ecommerce Guru
MAY 14, 2018
Walmart Inc. acquired 77% stake in one of the India’s largest eCommerce i.e. Flipkart for $16 BN (Rs.1.12 Lakh Crore). The post Walmart took over Flipkart by 77% stake appeared first on Ecommerce Guru - Free Ecommerce Support, Help Desk, eCommerce Learning Free From Certified Partner.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ChannelAdvisor
MAY 14, 2018
Als Onlinehändler wissen Sie, wie wichtig es ist, Kunden auch auf Amazon zu erreichen. Doch damit die etwas bei Ihnen einkaufen, müssen sie Sie zunächst finden. Was im Klartext bedeutet: Es reicht nicht, irgendwo in den Amazon-Suchergebnissen aufzutauchen. Sie müssen es nach ganz oben schaffen! Das ist leichter gesagt als getan … Tatsächlich wissen viele Händler und Marken nur sehr wenig über die Funktionsweise der Suchergebnisse auf dem Marktplatz.
VTNS Solutions
MAY 14, 2018
Traditional small businesses have continually failed to take full advantages of the internet and the benefits it stands to offer for their business. With over 16billion monthly web searches, 1million social media mentions, the potential of online presence for a business cannot be overemphasized. Search Engine optimization or SEO has even taken the advantages further for any forward-looking small business.
Etail Solutions
MAY 14, 2018
It is not a trend – it’s the new reality – and it signals a major crisis for third-party sellers. As if you don’t have enough challenges in today’s constantly changing marketplace, you now have to watch out for those you may have considered allies! Manufacturers and brands are cutting out the middleman and… The post Buying From the Enemy: The Rise of Direct-to-Consumer Manufacturers and Brands appeared first on Etail Solutions.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ItemMaster
MAY 14, 2018
Driving Online Grocery Sales & Profitability. Wednesday, May 30 at 2p Central Want some helpful tips on how to grow online grocery sales and profitability from an expert that has really done it? Join ItemMaster and Peapod Co-Founder, Andrew Parkinson as he leads you through a wealth of tips to grow online sales and profitability for your company. .
iQmetrix
MAY 14, 2018
The following is a guest blog post by wireless industry consultant and expert, Bob Lafon.
ItemMaster
MAY 14, 2018
ItemMaster will be at the Retail Dietitian Exchange on May 20-22 at McCormick Place in Chicago. ItemMaster will have our CNO, Judy Seybold onsite, talking out our new tool wellnessMaster™. Join us at the conference for a few days of forward-thinking content combined with networking, & food experiences that will make this a must-attend event for retail dietitians. .
Ecommerce Platforms
MAY 14, 2018
You may have once known the Zendesk Chat plugin as Zopim. It was extremely popular and was eventually acquired and rebranded by Zendesk. With this change in name and the website itself, we're starting to see some other features introduced, particularly the awesome integrations with the Zendesk customer support and ticket software. In this Zendesk Chat review, we'll talk about the best features, along with the cons that Zendesk still has to work on.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ItemMaster
MAY 14, 2018
ItemMaster GS1 expert team will be at GS1 Connect 2018 on June 5-7 at the JW Marriott Phoenix Desert Ridge in Phoenix, Arizona. GS1 Connect 2018 will help you shift into the fast lane, providing an engaging blend of live educational programs, industry-specific and cross-sector conference sessions, and the Standardsville Exhibit Area. Across all formats, the content is designed to put you in the lead by showcasing the benefits of applying GS1 Standards for full supply chain visibility. .
Kissmetrics
MAY 14, 2018
Content, content, content. It seems like content is the only thing anyone can talk about these days. You’ve probably read post after post about how “content is king” at least a dozen times. However, despite your best efforts, you can’t seem to see what the content hype is all about. You write blog posts. You create videos. You participate in social media.
Whisbi
MAY 14, 2018
Marketing technologies are a set of efforts and tools that utilize technology to help marketers (especially digital marketers) achieve their goals in better and more efficient ways through various digital channels. Almost without exception, marketing technology companies operate on a software-as-a-service model (SaaS). Why is Martech important for companies?
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