Fri.Oct 11, 2019

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How Small Businesses Can Make Big Moves with Brand Partnerships

Smile.io

Everyone’s heard the tale of the lone entrepreneur working alone in their garage for months on end in order to bring their vision to life. While there’s no questioning that some of the best brands were born this way, there is another path to success - brand partnerships. Also known as co-branding, this is the strategy of working with another brand to sell a single product or service.

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Don’t Risk Holiday Season Sales: How to Protect Your E-Commerce Store From Data Disasters

RTP blog

By Mike Potter, Rewind The holiday shopping season and Black Friday/Cyber Monday (BF/CM) have a significant impact on annual retail sales and can determine whether retailers turn a profit for the year. With such high stakes, it is absolutely critical for retailers to avoid any downtime on their sites. For every second spent trying to get a broken web site back up and running, competitors are scooping up sales.

eCommerce 150
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3 debunked myths about dropshipping

GetElastic

Chances are you’ve heard about the brilliance of dropshipping – the ability to run an online store without keeping inventory. However, if you’ve heard about the brilliance of it, you’ve also most likely heard why dropshipping is a bad idea. Ever since the idea of it became mainstream, there has been a lot of concern about how viable dropshipping is as a business model. .

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The Impact Of Brexit On CISOs

Forrester eCommerce

Today we see some signs of optimism from the EU and the UK about the potential to conclude a withdrawal agreement following private talks between the UK and Ireland yesterday. Since I last wrote a blog about this, we have seen a change of UK government, a brand-new UK negotiating position, a Conservative Party leadership […].

Blog 246
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Why Marketing Channel Diversification is Critical to D2C Sales Success

Liveintent

Why is it important for D2C brands to diversify their marketing channels? Well, eBags’ Erin Gregory says, “a cardinal rule of marketing is that things stop working.” No CMO wants to be responsible for explaining that sales or conversions have dropped by double-digits because of something seemingly outside of the company’s control: a partner’s algorithm change, a drop in users on an outside platform, or even the complete shuttering of an app.

Channel 81
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CEO Departure Gives SAP The Chance To Refocus On Customer Priorities — But Also Brings Risks

Forrester eCommerce

Last night, SAP’s CEO of the past 9-plus years, Bill McDermott, announced his plan to resign. SAP will replace him with co-CEOs Jennifer Morgan, who is US-based and comes from a sales background and most recently held the board seat overseeing cloud products, and Christian Klein, who is based in Germany and comes from a […].

Customer 229

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Windows Virtual Desktop Further Validates Cloud-Based Desktop Virtualization

Forrester eCommerce

If you attended Dell Technologies World in May in Las Vegas, you’ll remember a unique moment during that event when Michael Dell, Pat Gelsinger, and Satya Nadella all joined each other on stage to describe some of the new ways their companies are working together to deliver end user computing tech to their customers. While […].

Events 212
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New Emerging Marketplaces: Making Strategic Choices

ChannelAdvisor

Did you know that Walmart Canada gets more than 23 million unique visits each month? Or that UntilGone’s average seller sees $50,000 to $100,000 a month in gross merchandise value (GMV)? Expanding to new marketplaces like these is a smart way to grow your business. But first, it’s important to determine which marketplace opportunities are the best fit for your products.

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Top Magento Case Studies & Success Stories To Get Inspired By

Onilab User Guides

Magento is a fascinating platform that offers both web developers and designers a wide range of tools, solutions, and approaches to common e-Commerce challenges. Magento is also an extremely complex system with a ton of its own quirks and twists that make programming for it a real challenge. It’s also full of internal customization options that create an infinite amount of flexibility but are kinda hard to grasp when you are new to the platform.

Magento 49
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The Insights Beat: The Best Of Times As A Data And Analytics Leader

Forrester eCommerce

Our team is busy gearing up for the Data Strategy & Insights 2019 Forum in about three weeks. My co-RD Gene Leganza and I are having some great speaker prep conversations, and we’ve been lucky to get a sneak peek into how these industry speakers are making an impact in their organizations by leading the […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Philadelphia Museum of Art Relaunches Main Store After Completing Redesign by Frank Gehry

Heartland

Springboard Retail Customer Update: Philadelphia Museum of Art opens a new main store designed by Frank Gehry and introduces original collaborations with locally-based artisans and businesses. Check out their full announcement below to learn more about their innovative transition to experiential retail.

Arts 32
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Architect Your Automation Strike Teams

Forrester eCommerce

Emerging technologies such as robotic process automation (RPA), virtual agents, and machine learning — these are those invisible robots described in the recently published Forrester book, Invisible Robots in the Quiet of the Night: How AI and Automation Will Restructure the Workforce. Invisible robots have rocketed automation to a top spot among enterprise initiatives, yet […].

Books 46
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An Inside Look at Moderating our Private Community

eCommerceFuel

Today our not-so-new community manager, Patrick Ryan, joins me at the Klaviyo:BOS event to give us an inside look at what goes on behind the scenes of our private online community. He explains what it was like going from a community member to joining the team and what surprised him most about the transition. Listen in as he shares why we have an ‘online community guide’, how we choose who is right for our online community, and more.

Events 29
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Presenting The Forrester Wave™: Enterprise Service Management, Q4 2019

Forrester eCommerce

In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage. Creating new market spaces is not easy, nor is it something that analyst firms can or should do on a whim. In this case, however, there was clearly momentum for the change […].

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Key Takeaways From Alibaba Cloud’s Apsara Conference

Forrester eCommerce

Two weeks ago, I attended Alibaba Cloud’s Apsara Conference 2019 in Hangzhou, China. I was struck by the progress of tech-driven innovation in China and reminded that China is no longer trailing Silicon Valley in many areas, it is leading. I also received good answers on how Alibaba Cloud plans to grow outside of China and broaden […].