Forrester eCommerce
MAY 30, 2019
China is expected to be the world’s largest consumer market in 2019. Foreign brands will continue to invest in China, but the golden age of easy growth for foreign brands is over. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].
Optimizely
MAY 30, 2019
For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer. Unfortunately, many businesses still rely on basic information to target their marketing messages, such as gender, location, age, and income bracket.
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Forrester eCommerce
MAY 30, 2019
I have recently released a new report looking at the second phase of the Payment Services Directive (PSD2) and its security requirements along with my colleagues Jacob Morgan and Andras Cser. Banks and financial institutions are currently hard at work building APIs and testing their Strong Customer Authentication (SCA) solutions. Banks need to comply with […].
Omnisend
MAY 30, 2019
Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. But what is it? How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and Read more The post What is Omnichannel Marketing?
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Ecommerce Platforms
MAY 30, 2019
Are you looking for some Mailchimp alternatives? You're in the right place. Mailchimp is easily one of the most popular and well-known email marketing tools available today. Companies in over 175 countries rely on Mailchimp to send over 6 billion messages per week. However, just because Mailchimp is right for them – doesn't mean it will work for you.
ecomdash
MAY 30, 2019
In the last installment in our SEO blog series, we learned just how search engines work. For this piece, we’ll cover SEO history: the trends and innovations that have shaped the internet and search engines into what we know today. Trust us when we say that with ecommerce, you can’t know where you’re going without knowing where you’ve been. SEO History.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Smile.io
MAY 30, 2019
The Amazon brand is often made out to be the big bad wolf of ecommerce. Since launching in 1995, Amazon has quickly grown to become one of the world’s most successful businesses, defining itself as a brand that ruthlessly values innovation, product diversification, and customer satisfaction.
ChannelAdvisor
MAY 30, 2019
Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here. Google’s New (and Improved) Shopping Actions. At the recent Google Marketing Live event, Google announced several new ad formats as well as an important (and possibly game-changing) enhancement to the popular Shopping Actions program.
Email Audience
MAY 30, 2019
Getting users to sign up for your free trials is much easier than getting them to part with their cash and dive into a paid version. If you’re finding that it’s a walk in the park attracting the right users for your free trial but there’s a discrepancy in the amount of people who are paying for your products, you might be falling short in the onboarding process.
Payoneer
MAY 30, 2019
Join us at this year’s Payoneer Forum, Crossing Borders: The A-Z for eSellers Going Global on June 20th at the QEII Centre in London! If you’re looking to diversify your business by expanding to new regions, marketplaces, and partners, this is THE event for you. This complementary forum invites local eSellers, experts, and businesses to hear from Payoneer’s global partner companies, who will provide you with the strategy and tips to expand your business internationally.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
FastSpring
MAY 30, 2019
We’ve all heard how effective subscriptions can be for growing companies. Perhaps one of the biggest benefits of implementing a subscription model is that it allows software companies to avoid the unpredictability of one-time sales by guaranteeing a steady stream of revenue. And according to Gartner’s 2018 report on cloud subscription and recurring billing management , more than 90% of software providers are expected to migrate to a subscription-based business model by 2022.
OrderDynamics
MAY 30, 2019
Use a Total View of Your Customer to Manage Retail Returns and Fraud. Retail Returns and Fraud Major Concerns for All Retailers, But It’s Not All Bad News. It is not surprising that retailers are concerned about returns. After all, a customer return is the loss of a previous sale and a direct hit to the margin and profit. Retailers’ concerns for returns are based on three main issues: Meeting customer expectations.
FastSpring
MAY 30, 2019
We’ve all heard how effective subscriptions can be for growing companies. Perhaps one of the biggest benefits of implementing a subscription model is that it allows software companies to avoid the unpredictability of one-time sales by guaranteeing a steady stream of revenue. And according to Gartner’s 2018 report on cloud subscription and recurring billing management , more than 90% of software providers are expected to migrate to a subscription-based business model by 2022.
Onilab User Guides
MAY 30, 2019
While conversions are tangible and measurable, customer engagement is not that straightforward. How exactly can you measure one’s loyalty: by a number of social media shares or a number of page visits? Meanwhile, customer engagement is as important as the conversion rate. It helps you grow your business in the long-term perspective by strengthening customers’ loyalty and encouraging them to come back to you.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
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