Tue.Jun 23, 2020

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What Are The Sustained Implications Of COVID-19? Here’s What Our B2B Marketing And Sales Analysts See

Forrester eCommerce

Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade. During our recent Summit and CX North America virtual events and in many reports and blogs, Forrester analysts have provided guidance about how best to respond, today and in the coming […].

B2B 477
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4 BigCommerce Site Speed Solutions

Groove

The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.

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Does CX Matter To The Enterprise Cloud? Absolutely!

Forrester eCommerce

Over the last several months, our cloud analyst team has been asked to explore the question, “does customer experience (CX) matter to the enterprise cloud?” Restated, the more accurate questions are, “does CX matter when enterprise IT is providing cloud services to its business customers,” and “does CX impact cloud purchasing decisions?” Our immediate answer […].

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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic?

eCommerce 363
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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Go Beyond Surveys In CX: Learn From Two Practitioners’ Experiences

Forrester eCommerce

At Forrester’s CX North America event, I delivered a session about going beyond surveys to measure customer experience (CX). To help convince attendees it’s possible, I asked two wonderful guest speakers to highlight their organization’s efforts to move beyond surveys in CX: TS Balaji, vice president of experience design and customer experience at Cox Communications […].

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Patagonia Joins REI And The North Face In Facebook Ad Boycott

Retail TouchPoints

Citing Facebook’s laxity in policing racist, violent and false content on its platform, Patagonia has joined REI and The North Face in a boycott of Facebook and Instagram advertising scheduled to last through July. The retailers are supporting the #StopHateForProfit initiative, which has partners including the Anti-Defamation League , the NAACP , Sleeping Giants , Color of Change , Free Press and Common Sense.

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Albertsons IPO To Raise Up To $1.3 Billion

Retail TouchPoints

Albertsons is planning to raise up to $1.3 billion in an initial public offering that could value the grocery retailer at $11.6 billion. The company plans on offering 65.8 million shares at a price range of $18 to $20 per share. Albertsons is backed by Cerberus Capital Management LP, and the listing would create an opportunity for Cerberus to exit the company should it choose to do so, according to Reuters.

Books 299
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How to Buy an Ecommerce Business: 7 Expert Tips

ecomdash

How do you buy an ecommerce business? Rather than starting from scratch, you can purchase an existing online retail brand. Here are the 7 best tips to help. The post How to Buy an Ecommerce Business: 7 Expert Tips appeared first on Ecomdash.

eCommerce 158
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Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Retail TouchPoints

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. The retailer hopes to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

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How Performance Marketing for Customer Acquisition Works within Your Marketing Strategy

Omnisend

Reading Time: 5 minutes. Long gone are the days where the customer experience exists solely on your website. The complex customer journey continues to evolve rapidly from its linear beginnings. From discovery to purchase (and beyond), merchants have countless channels to track and nurture. Generally speaking, advertisers utilize various marketing channels to focus on either customer acquisition or retention.

Marketing 148
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Redefining Influencer Marketing In The New Normal

Retail TouchPoints

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events have many marketers questioning how they can move forward with their influencer campaigns in a way that balances compassion with the company’s business objectives. With global tensions reaching new heights, companies are recognizing that consumers want brands to deliver community-oriented, value-driven content that centers around the needs of the consumer in

Marketing 279
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Family opens flagship Spar forecourt store

TalkingRetail

A £200,000 redevelopment scheme has seen the creation of a flagship Spar forecourt store for a family-run Dorset business. The project was undertaken by Olly Andrews, owner of Maiden Newton Service Station, with Appleby Westward, the regional distribution company for Spar stores in the south west. The investment began in autumn with a £250,000 expansion.

Retail 133
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Bed Bath & Beyond Reportedly Mulls Sale Of Two Divisions, Closes Two Contact Centers

Retail TouchPoints

In an ongoing effort to restructure its operations, improve efficiencies and better align its costs, Bed Bath & Beyond is reportedly pursuing the sale of its Christmas Tree Shops and Cost Plus divisions and closing contact centers in Ocoee, Fla. and Layton, Utah, affecting approximately 230 and 285 employees, respectively. Bloomberg reported the potential sale of the 70-store Christmas Tree Shops and 260-unit Cost Plus banners but did not disclose the buyer or buyers involved.

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C-stores outperform the grocery market

TalkingRetail

Sales at UK convenience stores grew by 17% in the past four weeks ending 13 June 2020, as consumers in lockdown prioritise shopping at their most local and convenient store, new research reveals. Figures from Nielsen show demand for convenience shopping has outpaced overall total till sales in the grocery market (14%) during the same. This story continues at C-stores outperform the grocery market.

Marketing 131
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Google unveils shoppable video ads for YouTube

RetailDive

In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior.

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Spar adds first organic wine

TalkingRetail

Spar is introducing two new organic wines being released under the brand name Orbis. The new range is produced in Europe’s leading region for organic vineyards, Castilla La Mancha in Spain, where there are more than 50,000 hectares under cultivation. The Orbis Organic Tempranillo and Shiraz, and the Orbis Organic Verdejo Sauvignon Blanc will be. This story continues at Spar adds first organic wine.

Retail 126
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Ascena to pay out millions to execs amid reports of possible bankruptcy

RetailDive

The apparel retailer had cut executive pay after closing its stores in response to COVID-19. Now it's giving out cash awards to retain its top management.

Apparel 126
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County Durham Premier attracts new owner

TalkingRetail

Premier-branded convenience store Tantobie Stores in Stanley, County Durham, has been bought by local businessman Rajan Kumarasamy. The outlet comprises a newsagent, lottery, PayPoint, and comes with three-bed accommodation. Tantobie Stores was previously owned by Adnan Khan Awan who purchased the business in 2013 and after seven years has decided to sell in order to.

Retail 126
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Walmart closes some locations for 'deep cleaning'

RetailDive

Employee advocates are calling for transparency as positive COVID-19 tests are disclosed among worker ranks, highlighting a challenge for retailers.

Retail 123
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Premier Foods brings back Roald Dahl-themed Mr Kipling range

TalkingRetail

Premier Foods is bringing back its limited-edition Roald Dahl-themed Mr Kipling range and on-pack promotion. Four limited-edition products will launch on a WIGIG basis, including the brand new Miss Honey’s Delightful Honeycomb Flavour Slices, which joins three favourites from previous years: The BFG’s Strawbunkles & Cream Fancies, George’s Marvellous Lemon & Raspberry Whirls and The.

Retail 122
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Resale market predicted to reach $44B in 2029

RetailDive

A recent survey from ThredUp indicates more consumers may turn to used goods as they look to save cash.

Marketing 132
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Skittles launches Pride campaign

TalkingRetail

Skittles is to support the LGBTQ+ community during Pride month for the fifth year in a row. The brand has teamed up with Gay Times and Switchboard to create a new Skittles Pride campaign which enables thousands of letters to be sent to family and friends all over the country. Anyone wishing to send a. This story continues at Skittles launches Pride campaign.

Retail 110
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Buy an Ecommerce Business: 7 Expert Tips

ecomdash

How do you buy an ecommerce business? Rather than starting from scratch, you can purchase an existing brand. Here are some tips to help. The post How to Buy an Ecommerce Business: 7 Expert Tips appeared first on Ecomdash.

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North Face, Patagonia, REI boycott Facebook after calls from civil rights groups

RetailDive

The #StopHateforProfit campaign seeks to pressure the social network into being much more aggressive about removing hate speech from its platform.

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Nisa reveals strong recruitment

TalkingRetail

Nisa has recruited 242 stores in the five months to May, placing the symbol group £2.4m ahead of its recruitment budget for the year. The recruitment wins include 37 sites secured with growing forecourt retailer Ascona Group. Ken Towle, chief executive of Nisa Retail, said: “lt has been an incredibly busy start to the calendar. This story continues at Nisa reveals strong recruitment.

Retail 92
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Flowmapp and FastSpring: A Case Study Overview

FastSpring

Flowmapp is a full-stack UX platform that enables companies to design exceptional user experiences for beautiful products, websites, and apps with online collaborative tools. As the company began to grow, Flowmapp was in need of an ecommerce solution that supported their goals to become a player in the global marketplace while they remained a small team.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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J.C. Penney announces 13 additional store closures

RetailDive

The plans comes less than a week after the retailer started liquidation sales at 136 locations.

Retail 128
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How Quick Service Restaurants Can Find Growth Opportunities

Wiser

The food industry has undergone massive transformations over the last few years. Mobile payments and rewards, the drive to provide healthier options, and consumers’ demand for fast service without compromising on quality have affected every type of restaurant. Quick service restaurants in particular have had to respond to the rise of fast-casual dining.

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What is customer attrition

Omniconvert

What is the customer attrition? Holding on to your customers and managing their customer experiences are the smartest, safest, and. The post What is customer attrition appeared first on ECOMMERCE GROWTH Blog.

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Aquafresh unveils new toothpaste ranges

TalkingRetail

Aquafresh has launched two new ranges of toothpastes, one for children and one for adults. Aquafresh Splash is a Strawberry & Mint flavoured toothpaste for children aged 3-8-years-old and is aimed at those that don’t particularly like mint-based toothpastes. Ben Court, senior brand manager of Aquafresh at GSK, said: “Almost 40% of children brush their.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.