Tue.Jun 23, 2020

What Are The Sustained Implications Of COVID-19? Here’s What Our B2B Marketing And Sales Analysts See

Forrester eCommerce

Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade.

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The Value of Owning Your Channels


With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service.

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Does CX Matter To The Enterprise Cloud? Absolutely!

Forrester eCommerce

Over the last several months, our cloud analyst team has been asked to explore the question, “does customer experience (CX) matter to the enterprise cloud?”

Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course


E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store.

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The Pros and Cons of Incentivized Reviews

With so many online reviews out there, we’ve decided to take a look at how incentivized consumer reviews fare against regular reviews from consumers that were not incentivized. Is one better than the other? More positive? Are they similar in topics covered and level of detail? Download this report to get answers to those questions and more!

Build Advocacy, Support And Budget For Your Zero Trust Vision

Forrester eCommerce

My global collaboration with the Zero Trust guru, Chase Cunningham is finally live!!!! Driving any change in your organization, and getting support and advocacy for your security vision, is difficult and nuanced at the best of times.

More Trending

Go Beyond Surveys In CX: Learn From Two Practitioners’ Experiences

Forrester eCommerce

At Forrester’s CX North America event, I delivered a session about going beyond surveys to measure customer experience (CX).

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Family opens flagship Spar forecourt store


A £200,000 redevelopment scheme has seen the creation of a flagship Spar forecourt store for a family-run Dorset business. The project was undertaken by Olly Andrews, owner of Maiden Newton Service Station, with Appleby Westward, the regional distribution company for Spar stores in the south west.

Google unveils shoppable video ads for YouTube


In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior


Sales Training: The 5 Stupidest Questions To Ask Retail Shoppers

Retail Doc

People who sell retail have to up their game, or their brick and mortar stores will bleed customers. And don’t blame online sales….

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Ascena to pay out millions to execs amid reports of possible bankruptcy


The apparel retailer had cut executive pay after closing its stores in response to COVID-19. Now it's giving out cash awards to retain its top management

Flowmapp and FastSpring: A Case Study Overview


Flowmapp is a full-stack UX platform that enables companies to design exceptional user experiences for beautiful products, websites, and apps with online collaborative tools.

Resale market predicted to reach $44B in 2029


A recent survey from ThredUp indicates more consumers may turn to used goods as they look to save cash

Redefining Influencer Marketing In The New Normal

Retail Touch

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events have many marketers questioning how they can move forward with their influencer campaigns in a way that balances compassion with the company’s business objectives.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

J.C. Penney announces 13 additional store closures


The plans comes less than a week after the retailer started liquidation sales at 136 locations


Premier Foods brings back Roald Dahl-themed Mr Kipling range


Premier Foods is bringing back its limited-edition Roald Dahl-themed Mr Kipling range and on-pack promotion.


North Face, Patagonia, REI boycott Facebook after calls from civil rights groups


The #StopHateforProfit campaign seeks to pressure the social network into being much more aggressive about removing hate speech from its platform


Nisa reveals strong recruitment


Nisa has recruited 242 stores in the five months to May, placing the symbol group £2.4m ahead of its recruitment budget for the year. The recruitment wins include 37 sites secured with growing forecourt retailer Ascona Group.


Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Adweek Webinar Highlights How Rothy’s Used Its Current Customers to Acquire New Ones


Learn how Rothy's leveraged its brand advocates to effectively enhance its personalization strategy. Blog Posts Consumer Tribes Customer Acquisition Customer Loyalty

C-stores outperform the grocery market


Sales at UK convenience stores grew by 17% in the past four weeks ending 13 June 2020, as consumers in lockdown prioritise shopping at their most local and convenient store, new research reveals.

4 BigCommerce Site Speed Solutions


The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up!

What is customer attrition


What is the customer attrition? Holding on to your customers and managing their customer experiences are the smartest, safest, and. The post What is customer attrition appeared first on ECOMMERCE GROWTH Blog.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Spar adds first organic wine


Spar is introducing two new organic wines being released under the brand name Orbis. The new range is produced in Europe’s leading region for organic vineyards, Castilla La Mancha in Spain, where there are more than 50,000 hectares under cultivation.


Walmart closes some locations for 'deep cleaning'


Employee advocates are calling for transparency as positive COVID-19 tests are disclosed among worker ranks, highlighting a challenge for retailers


How to Buy an Ecommerce Business: 7 Expert Tips


How do you buy an ecommerce business? Rather than starting from scratch, you can purchase an existing online retail brand. Here are the 7 best tips to help. The post How to Buy an Ecommerce Business: 7 Expert Tips appeared first on Ecomdash. Ecommerce Tips Business Operations

County Durham Premier attracts new owner


Premier-branded convenience store Tantobie Stores in Stanley, County Durham, has been bought by local businessman Rajan Kumarasamy. The outlet comprises a newsagent, lottery, PayPoint, and comes with three-bed accommodation.


Albertsons IPO To Raise Up To $1.3 Billion

Retail Touch

Albertsons is planning to raise up to $1.3 billion in an initial public offering that could value the grocery retailer at $11.6 billion. The company plans on offering 65.8 million shares at a price range of $18 to $20 per share.

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Skittles launches Pride campaign


Skittles is to support the LGBTQ+ community during Pride month for the fifth year in a row. The brand has teamed up with Gay Times and Switchboard to create a new Skittles Pride campaign which enables thousands of letters to be sent to family and friends all over the country.


Action Fraud finds £16 million lost to ecommerce fraud during lockdown – comment from RSA and Marqeta

Retail Technology Review

Action Fraud reported £16 million has been lost to ecommerce fraud since lockdown? Statistics show that 16,352 people in the UK fell victim to online shopping fraud, with those aged 18-26 most at risk. Surveillance and Security Internet Retailing

Aquafresh unveils new toothpaste ranges


Aquafresh has launched two new ranges of toothpastes, one for children and one for adults. Aquafresh Splash is a Strawberry & Mint flavoured toothpaste for children aged 3-8-years-old and is aimed at those that don’t particularly like mint-based toothpastes.