Tue.Feb 25, 2020

article thumbnail

Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]

Forrester eCommerce

Augmented Reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable and disappointing to consumers. It surfaced simple information well, but fell short on animations. The digital content was more cartoon-ish or rough, and the tracking leaned towards being unstable (you needed perfect or steady […].

article thumbnail

Double Check These 4 Things Before A Website Launch

Groove

There comes a point when you spend a great deal of time preparing for a website launch that everyone involved becomes eager to push it live. It's very easy to accidentally overlook small details necessary to launch your site. Overlooking the small details only leads to more problems for you to deal with later. That's why it's critical to follow a website launch checklist and double check that you've completed the essentials.

SEO 347
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unpacking “Value” As A Key Concept For Organizations

Forrester eCommerce

Ask three people what they mean by “value,” and you’ll get five definitions. Unfortunately, that lack of clarity means that your stakeholders and colleagues won’t understand the different concepts behind value and will talk at cross-purposes, which wastes time and energy, holding back your organization from making the changes it direly needs. When discussing value […].

article thumbnail

A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

Kissmetrics

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.

SEO 338
article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

Luxury Brands’ Three Best Practices In Coping With COVID-19

Forrester eCommerce

The COVID-19 outbreak is taking a toll on the global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad. In spite of difficulties, leading luxury brands responded quickly to the crisis and took positive initiatives in brand communication, customer engagement and digital marketing. Best Practice 1: Increase Brand […].

Marketing 354
article thumbnail

Can You Prevent MAP Violations with a Trap Buy Program?

Wiser

There’s no way around it: minimum advertised price, or MAP, violations are not fun. And it’s not always easy to stop them, especially if you sell on hyper-competitive eCommerce marketplaces such as Amazon and Walmart. For example, say you enter an agreement with a retailer that they won’t advertise your product below a set price. You check in on the various marketplaces and see that your products are, in fact, listed below your MAP policy.

More Trending

article thumbnail

Sneak peek inside our eBook: 164 eCommerce Growth Ideas for 2020

Omniconvert

Modern technologies are fast-growing and there is no question that everything dependent on modern technologies needs to keep pace when. The post Sneak peek inside our eBook: 164 eCommerce Growth Ideas for 2020 appeared first on ECOMMERCE GROWTH Blog.

eCommerce 147
article thumbnail

Beware Of The Confusion: VoC Solutions Deliver More Horsepower Than What CRM Can Do

Forrester eCommerce

Lately, we’ve received many questions about whether customer relationship management (CRM) vendors, specifically Salesforce, can do the same things that customer feedback management (CFM) platforms and voice-of-the-customer (VoC) specialists can do. The short answer is no. (They can, however, complete some of the actions.) When Salesforce acquired Tableau back in June, the acquisition wasn’t a […].

article thumbnail

Selling on Amazon vs. eBay: Which Is Better For You?

SellBrite

The two most popular places to sell your goods: Amazon and eBay. These household names collectively made billions of dollars. And for seasoned sellers who want a cut of the pie, they’re the go-to online marketplaces for novice and seasoned sellers. But which should you be selling on: Amazon or eBay? We put them head-to-head in multiple categories to see which one fared better.

article thumbnail

Research Announcement: Forrester’s first ever Security Awareness & Training Solutions Wave Is Here!

Forrester eCommerce

It’s finally here! The first ever wave of it’s kind: The Forrester Wave™: Security Awareness And Training Solutions, Q1 2020′ is now live! It’s been an extensive and rigorous 4 months by not just our Forrester team but by our vendor community and their customers – whom without it would be impossible to pull this […].

Customer 251
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

How to Sell Jewelry Online: Everything You Need to Know to Start a Jewelry Business

A Better Lemonade Stand

Start your own jewelry business and sell your jewelry products online! This guide will walk you through how to source products & get your store set up. The post How to Sell Jewelry Online: Everything You Need to Know to Start a Jewelry Business appeared first on A Better Lemonade Stand.

Jewelry 112
article thumbnail

The First-Ever Forrester Wave™ Evaluation On Security Awareness And Training Solutions Is Here!

Forrester eCommerce

It’s finally here! The first-ever Forrester Wave™ of its kind: “The Forrester Wave™: Security Awareness And Training Solutions, Q1 2020” is now live! It’s been an extensive and rigorous four months by not just our Forrester team but our vendor community and their customers — without whom it would be impossible to pull this report […].

Customer 195
article thumbnail

Small is the new big via ‘micro’ warehousing, says SnapFulfil

Retail Technology Review

WMS solutions provider SnapFulfil is enjoying a new type of interest as ‘micro-warehousing’ takes off for smaller e-commerce companies looking to offer the same level of delivery efficiency and flexibility as retail giants like Amazon.

eCommerce 101
article thumbnail

Breaking Beyond Digital Marketing: From the Desk of Timothy Seward

ROI Revolution

Published February 25, 2020. Nothing beats the efficiency of a well-executed digital marketing campaign. The right message, to the right person, at the right time, for the right price. I’ve seen this formula produce countless business breakthroughs in our work with clients over the past 15+ years. It’s easy to understand why marketers often choose to invest almost exclusively in digital.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Digital Marketing Tools That Will Help You to Take the Lead in 2020

Omniconvert

As markets become globalized and the internet becomes accessible through a larger variety of devices, marketers have become obligated to. The post Digital Marketing Tools That Will Help You to Take the Lead in 2020 appeared first on ECOMMERCE GROWTH Blog.

article thumbnail

What is Serialized Inventory?

ecomdash

Learn more about serialized inventory and how this inventory tracking method helps prevent poor inventory control. The post What is Serialized Inventory? appeared first on Ecomdash.

78
article thumbnail

Explore PPC Trends and Best Practices for 2020

Omniconvert

With the advent of the New Year, digital content marketers are reviewing their current PPC strategies and best practices so. The post Explore PPC Trends and Best Practices for 2020 appeared first on ECOMMERCE GROWTH Blog.

PPC 78
article thumbnail

Elastic Path and Partners Release New Joint Experiences for Customers

GetElastic

Elastic Path and Partners Release New Joint Experiences for Customers. /sites/default/files/blog_images/EP_Bounteous_Social_Ad_022620.jpg. Anonymous (not verified). Wed, 02/26/2020 - 00:00. News and Events. Earlier this year, we (Elastic Path) acquired fellow headless commerce solution provider, Moltin - an acquisition that excited many in the digital commerce space – more importantly our customers and partners.

article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

Product Feed Management Series: The Maturity Model

ChannelAdvisor

Proper management of your product data and feeds is essential for e-commerce success, regardless of your business size, product category or technical background. We created this blog series to help you understand the current processes related to feed management, along with detailed and practical recommendations to help you improve them. . Investment in product advertising by brands and retailers is at an all-time high.

article thumbnail

8 Proven Techniques to Close Sales Quickly

retailnext

As a retail store owner or manager, one skill you need to develop is closing a sale. After all, making sales is the whole point of your retail business. Without sales, your business would not thrive. Even when you have the best products at the most competitive prices, if you do not have the ability to convince the shopper to buy, your products will remain on shelves – collecting dust.

article thumbnail

LEGACY TO DTC: RETAIL’S NEW COOL FACTOR

PFS

Part One: The Shifting Face of CPG. Over the last decade, a common theme that has transcended the retail sector is disruption. We have seen a monumental shift away from brick-and-mortar towards eCommerce, as the Amazon Effect has driven a sharp change in consumer expectations. With recent technological advances, consumers have quickly become accustomed to a certain level of personalization in their commerce.

article thumbnail

How to Make the Best Customer Loyalty Experience

Smile.io

Loyalty programs are a great way to enhance your customer experience with your brand. In the ecommerce world, you don’t have the chance to make a face-to-face connection with your customer like you would in a traditional retail store. This is why creating a delightful, simple, and enjoyable online customer experience is so important. What is the customer loyalty experience?

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

The Future of Fashion Tech: An evening with Out in Tech NYC

Dynamic Yield

In partnership with Out in Tech NYC, Dynamic Yield hosted over 80 attendees from various tech and fashion organizations to discuss the intersection of these industries and what’s on the horizon. The post The Future of Fashion Tech: An evening with Out in Tech NYC appeared first on Dynamic Yield.

Fashion 36
article thumbnail

Toast POS Reviews 2020: The Complete Guide

Ecommerce Platforms

Point of Sale systems are often crucial to making sure that your business runs smoothly. The right POS not only allows you to process crucial transactions, it also gives you access to everything from inventory management, to customer support, and online ordering. There are dozens of POS solutions on the market, and they’re all built to offer unique benefits to specific people.

POS 104
article thumbnail

The Future of Fashion Tech: An evening with Out in Tech NYC

Dynamic Yield

In partnership with Out in Tech NYC, Dynamic Yield hosted over 80 attendees from various tech and fashion organizations to discuss the intersection of these two industries and what’s on the horizon. The post The Future of Fashion Tech: An evening with Out in Tech NYC appeared first on Dynamic Yield.

Fashion 36
article thumbnail

The 2020 Way to Convert Shoppers

Optimizely

In our continued commitment to helping growing brands develop their digital strategies, we released three powerful features centered around optimizing the customer journey. Most importantly, we introduced Omnichannel campaigns: a smarter way of ensuring that Marketers reach their customers with the right offers, at the right time, and through the right channel.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.