Forrester eCommerce
FEBRUARY 18, 2020
Mmmmm … Millennials. If you haven’t already heard (about a million times), this generation is taking over the workforce. And becoming more responsible for making purchase decisions while on the job. Whether you believe projections that most of the U.S. labor force will be run by 18 to 35-year-olds by 2025, many studies (like this […].
Optimizely
FEBRUARY 18, 2020
The (un)Panelists have spoken. Over the course of two nights in San Francisco and Los Angeles, 40 brand and retail practitioners came together to share and debate: what makes a great customer experience. With three brand spotlights and two (un)Panel Discussions, we reached consensus on a few customer experience topics: O n-brand Extends Across the Entire Experience Measuring Is (Still) In The New Marketing Mix is Stretching Your Brand.
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Forrester eCommerce
FEBRUARY 18, 2020
S&R pros can’t build a security culture by themselves. Security champions act as extra members of the security team; these people have connections across the organization and can translate security-speak into a language that everyone can understand. Security champions can help make your workforce more receptive to security policies and initiatives.
Wiser
FEBRUARY 18, 2020
A physical presence is a must-have for many brands and retailers. A strong showing inside brick-and-mortar stores can be an excellent way to drive revenue and support an eCommerce channel—or the only way to drive revenue. Of course, a physical store introduces many challenges unique to this channel. You want to create an excellent shopping experience inside stores, but a lot of hands touch your brand before—and after—it hits shelves.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
FEBRUARY 18, 2020
This blog post is part of Forrester’s Holiday 2019 retail series. During the past few weeks, retailers have begun to release their quarter 4 earnings – which includes holiday results for many of them. Holiday 2020 is still months away, but retailers know that it’s never too early to start planning for the biggest season of […].
retailnext
FEBRUARY 18, 2020
In the business world, it’s better to be the company creating the latest trends than it is to be the business that too slowly follows what happens elsewhere in the market. If you can break the mold with your business, introducing the world to new ideas and opportunities, then you have the potential to transform your small business into the next Netflix or Uber.
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MakeWebBetter
FEBRUARY 18, 2020
Yes, you heard it right! MakeWebBetter has hit the Gold Tier as HubSpot Gold Solutions Partner (Formerly HubSpot Gold Agency Partner) under HubSpot Solutions Partner Program. As a HubSpot Gold Tier Partner Agency, we are the huge fans of HubSpot and share the same motto as HubSpot does. This achievement with HubSpot proves, how well […]. The post MakeWebBetter Turned Gold.
Forrester eCommerce
FEBRUARY 18, 2020
Websites are the centerpiece of the US federal customer experience (CX). To gauge how well they serve customers, we evaluated seven of the most-visited sites. Our new report reveals how well they perform on 27 proven criteria and what they — and government organizations everywhere — can do to improve. The full report, The Forrester […].
Omniconvert
FEBRUARY 18, 2020
With the advent of the New Year, digital content marketers are reviewing their current PPC strategies and best practices so. The post Explore PPC Trends and Best Practices for 2020 appeared first on ECOMMERCE GROWTH Blog.
Forrester eCommerce
FEBRUARY 18, 2020
At Forrester, we talk a lot about the age of the customer — a 20-year business cycle where empowered customers are shaping industries. Within the media industry, publishers usually have two main types of customers: Advertisers that want to buy ad space to reach a publisher’s audience Consumers who read/watch/view the publisher’s content Publishers Have […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Algopix
FEBRUARY 18, 2020
Here’s the golden rule for every online enterprise or marketplace: Your online catalog must always be up-to-date and search friendly, despite the rapid influx of inventory and fluctuation in product availability. That is easier said than done, especially if you handle a wide variety and large volume of products from different countries. Well-organized product categorization and classification are key to your website’s traffic and customer search engine, but also contribute significantly to your
Forrester eCommerce
FEBRUARY 18, 2020
The Demise Of The Cookie Is Only One Crumb Of The Data Deprecation Issue When marketer inquiries began to flood after Google’s announcement that it will phase out third-party cookie support by 2022, we had to share some bad news: There isn’t a simple solution. Data deprecation is a much bigger trend that is changing how marketers work. As privacy regulations, browser restrictions, and walled gardens constrict the availability of consumer data, advertisers, publishers, and providers are all looki
Omnisend
FEBRUARY 18, 2020
2019 was a significant year for SMS marketing. Like a phoenix, this marketing channel rose from ashes and caught the attention of ecommerce merchants. At Omnisend, ecommerce marketers sent more SMS campaigns on Black Friday 2019 than ever before, sending over 1 million campaigns over the week of Thanksgiving. SMS marketing reveals its versatile opportunities: Read more The post Klaviyo SMS Marketing vs.
Forrester eCommerce
FEBRUARY 18, 2020
In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology. In the third and final installment of our Martech Roundtable webinar recap, we’ll discuss important recent […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
IntelligenceNode
FEBRUARY 18, 2020
No one ventures out into the sea without a chart and some intelligence about waypoints on the voyage. Yet many digital enterprises lack the tools and data to set prices that support their brand proposition in competition with agile global competitors and data-driven marketplaces like Amazon. Access Intelligence Node’s webinar to learn about Forrester’s latest […].
Forrester eCommerce
FEBRUARY 18, 2020
In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology. In part two of our Martech Roundtable webinar recap, we’ll delve into high level marketing trends […].
Retail Technology Review
FEBRUARY 18, 2020
With only 110 days left before the end of support for Magento 1, it is important for online retailers to get moving on their eCommerce platform migration or risk a gap in sales.
eCommerce CEO
FEBRUARY 18, 2020
As ecommerce grows, so does the number of online marketplaces across the globe. It’s important to take advantage of these marketplace options. Doing so will increase your sales and let you tap into a sensational opportunity. Amazon and eBay are two ecommerce sites you might be familiar with already. But, there’s more! As you start … The Best 20 Online Marketplace Options for Selling Products in 2020 Read More ».
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Prisync
FEBRUARY 18, 2020
D2C brands are definitely the cool kid on the block but how can they grow sustainably and overtake competitors and incumbents? Surely by maintaining a high customer retention rate. No brand can hope to survive on CPC alone. And everybody does email marketing, abandoned cart recovery and retargeting. You need more than that to dominate.
ChannelAdvisor
FEBRUARY 18, 2020
Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here. The E-Commerce Software Buyers Guide. With the e-commerce industry in a constant state of evolution, brands and retailers must be ready to adapt at any time, on any channel.
Prisync
FEBRUARY 18, 2020
D2C brands are definitely the cool kid on the block but how can they grow sustainably and overtake competitors and incumbents? Surely by maintaining a high customer retention rate. No brand can hope to survive on CPC alone. And everybody does email marketing, abandoned cart recovery and retargeting. You need more than that to dominate.
eCommerce CEO
FEBRUARY 18, 2020
Five years in and ShipBob is already making a splash in the ecommerce industry. ShipBob is a leading 3PL provider that combines nationwide in-house fulfillment with inventory management technology. The award-winning company, based in Chicago, IL, is on a mission to deliver Amazon-level logistics to small to mid-level ecommerce businesses. That’s a big mission, but there’s … ShipBob Review: A Great 3PL for Ecommerce Shops Read More ».
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Smile.io
FEBRUARY 18, 2020
So you’ve thought about customer acquisition strategies before, and maybe you’ve even paid for ads to acquire new customers. You’ve probably also heard of customer retention and thought of ways you can encourage repeat shoppers. While these are all important for growing your ecommerce brand, what’s most important is learning how customer acquisition can also encourage repeat customers for long-term success.
iQmetrix
FEBRUARY 18, 2020
Popular opinion: filing taxes is everyone’s least favorite thing to do, perhaps only bested by having a tooth pulled. Yet, like it or not, it’s that time of year again: Tax filing season officially began on January 27 th. And before you know it, April 15 th , the deadline to file, will be here.
PERQ
FEBRUARY 18, 2020
The post With Digital Sales Training, Furniture Retailer Connects Better with Online Shoppers appeared first on PERQ.
Kissmetrics
FEBRUARY 18, 2020
* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
PERQ
FEBRUARY 18, 2020
The post With Digital Sales Training, Furniture Retailer Connects Better with Online Shoppers appeared first on PERQ.
Groove
FEBRUARY 18, 2020
There are many stages when it comes to designing a great website. From concepts to design to providing feedback with your Creative Team - many process are put in place to ensure a great product design experience. Improving Your Digital Experience Design. We're sharing some valuable insights from Randy J. Hunt, Head of Design at Grab and former Creative Director at Etsy, who wrote a book on improving your product design process.
SellBrite
FEBRUARY 18, 2020
In 2010, Jin Lin launched his jewelry business, Bista Co. , on eBay. It took off, and Lin began looking into ways to expand his reach by selling on other popular ecommerce marketplaces, such as Amazon. But launching on multiple sales channels and managing inventory while still maintaining his core business on eBay presented a variety of challenges. Lin found the solution to his multichannel selling problem by using Sellbrite’s listing tools, which allow him to sell his jewelry across various pla
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