Mon.Jun 14, 2021

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4 first-party data strategies to boost email engagement

Liveintent

As Chang said, “It can be as basic as an internal content recommendation saying, ‘Hey, you like this article, here are five more that you haven’t read that you might be interested in.'” After all, many marketers launch emails to drive clicks back to their articles, land pages, or product pages.

Article 71
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24 Inbound Marketing Strategies Your Startup Needs to Start Using Today

Kissmetrics

If you create generic, self-serving articles and videos, you’ll never see success. Write In-Depth Data-Driven Articles. You should be writing articles that are a few thousand words long and supported by lots of data and analysis. You want to create articles that tell a story. Create and Share Compelling Content.

Marketing 292
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Udemy Review (June 2021): Is Udemy The Most Popular Online Course Marketplace?

Ecommerce Platforms

Clicking on any of these options will take you to a range of in-depth articles and tutorials that you can use to answer most of your questions. You can also refine your search for assistance by clicking on different segments in the Udemy knowledge base, including: Course Management. Trust and Safety. Quality Standards. Course Building.

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Home Depot buys a ship as a supply chain workaround

RetailWire

Home Depot has taken a number of steps to work around supply chain interruptions that have taken place since the outbreak of the novel coronavirus pandemic. The home improvement chain has gone so far as to acquire its own shipping vessel to transport goods from overseas markets. The ship will begin running next month.

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Starbucks seeks stadium naming rights

RetailWire

Starbucks has applied with the trademark office to put its name on the facade of a sports stadium or training facility. “Either it is actively looking to make a deal to sponsor a venue, or it wants to protect its right to potentially use its name in that manner,” said Ashley Dobbs, a law professor at the University of Richmond.

Article 52
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Questions remain about how long inflation will stick around

RetailWire

The Federal Reserve Bank expects that rising prices on raw materials and finished goods will begin to level off and even recede as the economy normalizes along with everything else connected to the novel coronavirus pandemic. Others, however, are not so sure and think that inflation could hang on and become a drag on the U.S. economy.

Banking 52
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Selfridges considers selling after receiving $5.6B bid

RetailWire

Selfridges & Co. is considering a sale after receiving an unsolicited $5.6 billion bid from an unidentified buyer last week. The iconic department store retailer, which was founded in 1908, struggled following the outbreak of the pandemic last year.