Wed.Sep 04, 2019

Learn From Telcos And Network Infrastructure Vendors About Innovations For Networked Solutions

Forrester eCommerce

The report “Connected Solutions Are A Catalyst For Tech-Driven Innovation” highlights how technology-driven innovation by telcos and network equipment vendors can help CIOs from outside the telecoms sector with their innovation initiatives.

4 ways to leverage IIoT for B2B commerce

GetElastic

Previously published on Manufacturing.net. From voice-activated devices like Amazon Alexa to smart refrigerators, the Internet of Things (IoT) is slated to span over 75 billion connected devices by 2025.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

An Oklahoma court ordered Johnson & Johnson to pay $571 MM for involvement in “false, misleading, and dangerous marketing campaigns” that contributed to the state’s opioid crisis. Here’s both a risk and brand perspective on why business leaders should care.

Klaviyo vs Conversio vs Jilt Comparison: An Ecommerce Marketing Battle

Ecommerce Platforms

Ecommerce marketing is becoming more and more automated every year. From welcome emails to sales funnels and ad networks, all ecommerce stores should be using some sort of automated marketing tool to ensure a consistent flow of sales and exposure.

The Pros and Cons of Incentivized Reviews

With so many online reviews out there, we’ve decided to take a look at how incentivized consumer reviews fare against regular reviews from consumers that were not incentivized. Is one better than the other? More positive? Are they similar in topics covered and level of detail? Download this report to get answers to those questions and more!

How to Visualize Your Online Store Data with Google Data Studio

FastSpring

We live in a world run by data. We use massive amounts of data to tell the story of the world around us. This is especially true for software companies. It is an essential ingredient in understanding the health of a business.

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Episode 87 – How to Create a Full Funnel With YouTube Ads with Brett Curry – SMMW 2019

eCommerce Evolution

A few months ago I delivered a talk at Social Media Marketing World 2019 on how to create a full funnel with YouTube ads. Feedback on the session was great so I wanted to share it here on the podcast. Why YouTube ads? Watch time for “which product to buy” videos on YouTube doubled this past year.

7 Simple Ways to Promote Customer Reviews for a Successful Retail Business

retailnext

Many factors affect a customer’s decision before buying items from a given company, whether online or in physical stores. But why are customer reviews so crucial to any business?

September 2019 Bezos Bulletin: An Amazon Advertising Recap

ROI Revolution

The Impact of Amazon’s One-Day Delivery. In 2013, Amazon greatly underestimated the magnitude of the holiday shopping season and faced widespread angry customers who didn’t receive their packages by Christmas Day. Consequently, Amazon went from 65 to 400 delivery facilities to not only prevent a repeat disaster but also outplay the competition with one-day delivery capabilities.

5 Multichannel Fulfillment Mistakes Ecommerce Brands Must Avoid

ecomdash

Joining new ecommerce channels brings both new customers and new problems. Read about these 5 common multichannel fulfillment mistakes and how to avoid them. The post 5 Multichannel Fulfillment Mistakes Ecommerce Brands Must Avoid appeared first on Ecomdash.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Triggering overlays for users displaying exit-intent with relevant recommendations

Dynamic Yield

The post Triggering overlays for users displaying exit-intent with relevant recommendations appeared first on Dynamic Yield

Ecommerce Lately: August 2019

ecomdash

The ecommerce industry was sizzling with news for the month of August. We recap the most recent happenings here so you can be 'in the know'. The post Ecommerce Lately: August 2019 appeared first on Ecomdash. Ecommerce News

Targeting returning mobile visitors using slider drawer recommendations featuring previously viewed products

Dynamic Yield

The post Targeting returning mobile visitors using slider drawer recommendations featuring previously viewed products appeared first on Dynamic Yield

Matthew Kenyon Q&A: Hale Groves’ Powerful Digital Strategy for Acquisition

Liveintent

Hale Groves is a food-gift mailer that largely relies on catalogs to reach new customers.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Targeting users displaying exit intent with overlays featuring personalized travel recommendations

Dynamic Yield

The post Targeting users displaying exit intent with overlays featuring personalized travel recommendations appeared first on Dynamic Yield

Crafting a personalized product feed to filter and enhance discovery

Dynamic Yield

The post Crafting a personalized product feed to filter and enhance discovery appeared first on Dynamic Yield

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Designing personalized filters based on user affinity to ease the navigation experience

Dynamic Yield

The post Designing personalized filters based on user affinity to ease the navigation experience appeared first on Dynamic Yield

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Highlighting product feed filters based on user affinity

Dynamic Yield

The post Highlighting product feed filters based on user affinity appeared first on Dynamic Yield

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.